Libros de Negocios y administración 3486 resultados

Ed Catmull

"In 1986, Ed Catmull co-founded Pixar, a modest start-up with an immodest goal: to make the first-ever computer animated movie. Nine years later, Pixar released Toy Story, which went on to revolutionize the industry, gross $360 million, and establish Pixar as one of the most successful, innovative, and emulated companies on earth. This book details how Catmull built an enduring...

Sun Tzu

Es el tratado sobre estrategia más famoso del mundo, que se ha convertido en un libro de culto en el ámbito de la empresa. Varias películas ambientadas en Wall Street han contribuido a popularizar este pequeño libro, que nos propone unos principios válidos tanto en el mundo de la estrategia militar como en el de los negocios o la política. A pesar de su antigüedad, se trata de...

Blanchard, Ken

A new edition based on the timeless business classic—updated to help today's readers succeed more quickly in a rapidly changing world.For decades, The One Minute Manager® has helped millions achieve more successful professional and personal lives. While the principles it lays out are timeless, our world has changed drastically since the book's publication. The exponential rise ...

Yoffie, David B.

The Strategic Rules of Three GiantsBill Gates, Andy Grove and Steve Jobs have been the subjects of many books, and Gates and Grove have even written their own bestselling books. Strategy Rules, a new book coauthored by Harvard Business School professor David Yoffie and MIT Sloan School of Management professor Michael Cusumano, offers a new take on these three giants of entrepre...

Lewis, Michael

"Guaranteed to make blood boil." Janet Maslin, New York TimesIn Michael Lewis's game-changing bestseller, a small group of Wall Street iconoclasts realize that the U.S. stock market has been rigged for the benefit of insiders. They band together some of them walking away from seven-figure salaries to investigate, expose, and reform the insidious new ways that Wall Street genera...

Alfred Sloan

From the book flap: Only a handful of business books have reached the status of a classic, having withstood the test of over thirty years' time. Even today, Bill Gates praises MY YEARS WITH GENERAL MOTORS as the best book to read on business, and Business Week has named it the number one choice for its "bookshelf of indispensable reading." MY YEARS WITH GENERAL MOTORS became an...

Reciniello, Shelley

provides a wealth of information revealing how leaders can derail due to behavior patterns of which they are unaware. This book is a must for anyone interested in creating better places to work." -- Manfred F. R. Kets de Vries, Founder and Distinguished Clinical Professor of Leadership Development and Organizational Change, INSEAD Global Leadership Center. "The Conscious Leader...

Leander Kahney

Wainwright, Tom

This is a unique look into the huge and fascinating multi-billion dollar international drug industry. Rather than reporting it as a "war," Wainwight looked at the drug trade as a business, with a quarter billion customers and worldwide revenues of about $300 billion a year—with similar concerns as any Fortune 500 business, such as human resources, outsourcing and corporate soci...

Robert Kegan / Lisa Laskow Lahey / With Matthew L. Miller, Andy Fleming And Deborah

What if companies viewed becoming world-class less as the product of successful recruitment and retention efforts and more as the outcome of a relentless focus on the growth in capabilities—even personal development—of all the people who make up the company? What if a company did everything within its power to create conditions in which individuals could overcome their own inte...

Raymond Sheen / With Amy Gallo

Get your idea off the ground. You've got a great idea that will increase revenue or boost productivity--but how do you get the buy-in you need to make it happen? By building a business case that clearly shows your idea's value. That's not always easy: Maybe you're not sure what kind of data your stakeholders will trust. Or perhaps you're intimidated by number crunching. The HBR...

Robert Steven Kaplan

What makes a leader? Can you really learn to lead? You might think that leaders need to be born with the right skills or personality attributes. Perhaps you believe you don't have the right experience or that you need to hold an important job to be a leader. Maybe you believe you need permission to lead.As Harvard Business School professor and business executive Robert Steven K...

Jeff Weiss

Negotiations are a critical part of our professional and personal lives. Whether you are working on a team project, pitching a new product, trying to get a raise, or even just planning a family event, you want to get to "yes" quickly, without stress or confrontation.The HBR Guide to Negotiating gives you the skills and confidence you need to negotiate well and achieve better ou...

Rob Goffee / Gareth Jones

Too many companies are managed not by leaders but by mere role players and faceless bureaucrats. What would it take to replace these empty suits with real leaders—men and women who are confident in who they are and what they stand for and who truly inspire people to achieve extraordinary results?Rob Goffee and Gareth Jones argue that leaders don't become great by aspiring to a ...

Donald Trump / Robert Kiyosaki

Itay Talgam

Choosing ignorance might seem a terrible quality to exhibit in your workplace—a sure path down the stairs and out the corporate door. But stick with me here and see how it leads you upward. You'll understand why great leaders embrace ignorance and use it to elevate their people to new heights of achievement." A conductor in front of his orchestra is an iconic symbol of leadersh...

Matthew Syed

An eye-opening, Gladwellian look at the power of a positive attitude toward failure and its profound impact on our success in any field. In the airline industry, failure is taken seriously. Every aircraft is equipped with an almost indestructible black box. When there is an accident, the box is opened, the data is analyzed, and the reason for the accident excavated. This ensure...

David Martínez

El espectacular crecimiento de Zara se basa en un modelo de negocio que se ha demostrado imbatible, y que constituye un caso único, estudiado y admirado en todo el mundo. Su vertiginosa expansión y su éxito están inseparablemente ligados a la figura de su fundador, Amancio Ortega, y a su visión única del cliente y del negocio.Zara analiza cuáles son los principios y estrategias...

Jeff Fromm / Christie Garton

The numbers cannot be ignored: eighty million Millennials wielding $200 billion in buying power are entering their peak earning and spending years. Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of "cool" to their advertising are due for a rude awakening. "Marketing to Millennials "is both an enlighteni...

Laura Vanderkam

It's an unquestioned truth of modern life: we are starved for time. We tell ourselves we'd like to read more, get to the gym regularly, try new hobbies, and accomplish all kinds of goals. But then we give up because there just aren't enough hours to do it all. Or if we don't make excuses, we make sacrifices- taking time out from other things in order to fit it all in. There has...

Fishman, Charles / Grazer, Brian

From Academy Award-nominated producer Brian Grazer and acclaimed business journalist Charles Fishman comes a brilliantly entertaining peek into the weekly "curiosity conversations" that have inspired Grazer to create some of America's favorite and iconic movies and television shows—from 24 to A Beautiful Mind.For decades, film and TV producer Brian Grazer has scheduled a weekly...

Raul Serebrenik Ghitis

Por qué algunas empresas familiares mueren al llegar a la segunda o tercera generación y otras en cambio sobreviven durante muchas más generaciones? ¿Cuáles son los factores de éxito que explican cómo una empresa familiar se convierte en una dinastía empresarial? Raúl Serebrenik, a partir de su trabajo como asesor de numerosas familias empresarias en varios países durante más d...

Richard Nisbett

"Mindware will make you a better thinker, investor, parent, consumer, and leader. There are surprises and delights on each page. Every country should scrap a year or two of math education and require all citizens to read this book instead."--Jonathan Haidt, author of The Righteous Mind: Why Good People Are Divided by Politics and Religion "All the wisdom of twentieth- and twent...

American society has become increasingly polarized by single- and special-interest groups: the Greens, who demand environmental purity; admirers of Japan who want a national industrial policy; supply-side economists who want government to all but disappear. This collision of values has turned America into a battleground of either/or tradeoffs: the community vs. the individual, ...

Maxwell, John C.

Álvaro Aldrete Morfín

Álvaro Aldrete Morfín nunca pensó dedicarse a las ventas; de hecho, la imagen de un vendedor acercándosele le incomodaba, y su interacción con ellos terminaba por dejarle un amargo sabor de boca la mayoría de las veces.Hoy, sin embargo, Álvaro es reconocido como uno de los agentes de seguros más profesionales de México, y divide su tiempo entre la atención a sus clientes y las ...

Godin, Seth

Russ Roberts

Lisandro Peña

Este libro abre una ventana hacia el mundo de los negocios a través de una serie de relatos tomados de realidades vividas por empresarios que alguna vez tuvieron el sueño de sacar adelante una empresa. Es así como en medio de historias de intriga, amor, avaricia, éxito, acoso, fracaso y, claro está, negocios, emergen comportamientos y decisiones profundamente humanas, con las q...

Varios Autores / Laura Huaman

Metodologías para plantar una estrategia presenta un conjunto de métodos que pueden ser aplicados de manera sencilla en el mundo real de las empresas a través de aplicativos de MS Excel. Además permite a los lectores crear estructuras y diseñar procesos consistentes con las estrategias de cualquier institución, demostrando que, en la práctica, muchas estructuras cobran forma co...