u003cbu003eThe acclaimed u003ciu003eNew York Times u003c/iu003eand u003ciu003eWall Street Journalu003c/iu003e bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (u003ciu003eHarvard Business Reviewu003c/iu003e)—explains how it’s not necessarily the message itself that changes minds, but the key moment u003ciu003ebeforeu003c/iu003e you deliver that message.u003c/bu003eu003cbru003eu003cbru003eWhat separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his u003ciu003eInfluenceu003c/iu003e an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal u003ciu003epreu003c/iu003e-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.”u003cbru003e u003cbru003eNamed a “Best Business Books of 2016” by the u003ciu003eFinancial Timesu003c/iu003e, and “compelling” by u003ciu003eThe Wall Street Journalu003c/iu003e, Cialdini’s u003ciu003ePre-Suasionu003c/iu003e draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action.u003cbru003e u003cbru003eFrom studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.” His book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson” (u003ciu003eForbesu003c/iu003e).
