0
Mi compra 0
INFLUENCE, NEW AND EXPANDED
-10%

INFLUENCE, NEW AND EXPANDED

THE PSYCHOLOGY OF PERSUASION

CIALDINI, ROBERT B

Q. 360
Q. 324
IVA incluido
No disponible
Editorial:
HARPER
Año de edición:
2021
ISBN:
978-0-06-293765-0
Páginas:
592
Q. 360
Q. 324
IVA incluido
No disponible
Añadir a favoritos
Avisar disponibilidad

u003cpu003eThe foundational and wildly popular go-to resource for influence and persuasion--a renowned international bestseller, with over 5 million copies sold--now revised adding: new research, new insights, new examples, and online applications.u003c/pu003e u003cpu003eIn the new edition of this highly acclaimed bestseller, Robert Cialdini--New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion--explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have to be a scientist to learn how to use this science.u003cbru003e u003cbru003eu003c/pu003e u003cpu003eYou'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader--and just as importantly, you'll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.u003cbru003e u003cbru003eu003c/pu003e u003cpu003eCialdini's Principles of Persuasion:u003cbru003e u003cbru003eu003c/pu003e u003culu003e u003cliu003eReciprocationu003c/liu003e u003cliu003eCommitment and Consistencyu003c/liu003e u003cliu003eSocial Proof u003c/liu003e u003cliu003eLiking u003c/liu003e u003cliu003eAuthorityu003c/liu003e u003cliu003eScarcityu003c/liu003e u003cliu003eUnity, the newest principle for this editionu003c/liu003e u003c/ulu003e u003cpu003eUnderstanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini's 35 years of evidence-based, peer-reviewed scientific research--including a three-year field study on what leads people to change--Influence is a comprehensive guide to using these principles to move others in your direction.u003cbru003e u003cbru003eu003c/pu003e

Artículos relacionados

  • DO MORE IN FOUR -10%
    DO MORE IN FOUR
    JOE O'CONNOR / JARED LINDZON
    An impassioned--and data-driven--case for a four-day workweek. The five-day workweek is a pillar of modern life, but it isn't backed by science, ancient wisdom, or divine decree. It's simply a relic of the industrial age--and it's time for an upgrade. What if we could accomplish more while working fewer days? A shortened workweek once seemed like a radical idea. Today, it's emb...
    Disponible

    Q. 295Q. 266

  • FOCUS ON-OFF -10%
    FOCUS ON-OFF
    MARK TIGCHELAAR / OSCAR DE BOS
    The international publishing phenomenon that teaches you how to be more productive and recharge your brain in a world that seems designed to distract you at every turn.The ongoing battle for our attention is one of the biggest challenges we face. Overflowing inboxes, colleagues at your desk with endless questions, and most importantly, a digital world that is dominating your li...
    Disponible

    Q. 180Q. 162

  • TEAM PLAYERS -10%
    TEAM PLAYERS
    MURPHY, MARK
    A New York Times-bestselling author shows you how to build the most successful team The conventional wisdom is wrong about how great teams are built. Great teams worry less about cohesion and more about assembling the right group of people with complementary talents and personalities. No amount of teambuilding, trust, or cohesion can overcome having the wrong mix of people in ...
    Disponible

    Q. 210Q. 189

  • THE OCTOPUS ORGANIZATION -10%
    THE OCTOPUS ORGANIZATION
    PHIL LE-BRUN / JANA WERNER
    Drive lasting change with a new, nimbler organization focused on continuous change. Our organizations are stuck. We talk about agility but find ourselves bogged down in bureaucracy. We aspire to innovate but run into systems built to prevent mistakes, not spark breakthroughs. We need to learn and adapt, but we're operating with an outdated playbook built for efficiency and cont...
    Disponible

    Q. 320Q. 288

  • DIALED IN -10%
    DIALED IN
    DANA SINCLAIR
    For readers of Atomic Habits and Grit, a top performance psychologist, who has coached elite athletes, surgeons, and business leaders, shares her proven plan to getting the best results when the pressure is on.What do a major league baseball catcher struggling with pop ups, an operating room doctor tense before a surgery, and a slumping sixteen-year-old tennis prodigy all have ...
    Disponible

    Q. 170Q. 153

  • COLLABORATING WITH THE ENEMY, SECOND EDITION -10%
    COLLABORATING WITH THE ENEMY, SECOND EDITION
    ADAM KAHANE
    This bestselling conflict resolution book has helped thousands of people effectively collaborate across deep divides. Now it's been updated with 50 percent new material for an increasingly polarized world. "Adam Kahane worked with us on the future of our country. The four scenarios we built have come to life one after another, and today we are living the best one....Kahane exp...
    Único ejemplar, sujeto
    a disponibilidad

    Q. 230Q. 207

Otros libros del autor

  • INFLUENCIA. LA PSICOLOGÍA DE LA PERSUASIÓN -10%
    INFLUENCIA. LA PSICOLOGÍA DE LA PERSUASIÓN
    CIALDINI, ROBERT B
    El libro más importante sobre la ciencia de la persuasión que puede cambiar tu vida.Tienes en tus manos la obra maestra de la persuasión. Un libro extraordinario que te ayudará a ser más eficaz en el trabajo y en la vida diaria, a maximizar tu carisma, a mejorar tus relaciones y estrategias para convencer y llegar a acuerdos ventajosos, en definitiva, alcanzar el éxito a todos ...
    Disponible

    Q. 1.110Q. 999

  • PRE-SUASION: A REVOLUTIONARY WAY TO INFLUENCE AND PERSUADE -10%
    PRE-SUASION: A REVOLUTIONARY WAY TO INFLUENCE AND PERSUADE
    CIALDINI, ROBERT B
    The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini--"the foremost expert on effective persuasion" (Harvard Business Review)--explains how it's not necessarily the message itself that changes minds, but the key moment before you deliver that message.What separates effective communicators from truly successful persuaders? With the same rigorous s...
    Único ejemplar, sujeto
    a disponibilidad

    Q. 230Q. 207

  • PRE-SUASION -10%
    PRE-SUASION
    CIALDINI, ROBERT B
    La persuasión es una habilidad imprescindible en cualquier actividad profesional a todos los niveles en organizaciones y empresas. Pero, ¿cuáles son las mejores técnicas de persuasión?, ¿qué elementos de la comunicación permiten conquistar al público?, ¿cuáles son los momentos fundamentales en una argumentación? y ¿qué diferencia a un comunicador eficaz de un auténtico persuaso...
    No disponible

    Q. 220Q. 198