u003cpu003eThe foundational and wildly popular go-to resource for influence and persuasion--a renowned international bestseller, with over 5 million copies sold--now revised adding: new research, new insights, new examples, and online applications.u003c/pu003e u003cpu003eIn the new edition of this highly acclaimed bestseller, Robert Cialdini--New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion--explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have to be a scientist to learn how to use this science.u003cbru003e u003cbru003eu003c/pu003e u003cpu003eYou'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader--and just as importantly, you'll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.u003cbru003e u003cbru003eu003c/pu003e u003cpu003eCialdini's Principles of Persuasion:u003cbru003e u003cbru003eu003c/pu003e u003culu003e u003cliu003eReciprocationu003c/liu003e u003cliu003eCommitment and Consistencyu003c/liu003e u003cliu003eSocial Proof u003c/liu003e u003cliu003eLiking u003c/liu003e u003cliu003eAuthorityu003c/liu003e u003cliu003eScarcityu003c/liu003e u003cliu003eUnity, the newest principle for this editionu003c/liu003e u003c/ulu003e u003cpu003eUnderstanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini's 35 years of evidence-based, peer-reviewed scientific research--including a three-year field study on what leads people to change--Influence is a comprehensive guide to using these principles to move others in your direction.u003cbru003e u003cbru003eu003c/pu003e
