0
Mi compra 0
INFLUENCE, NEW AND EXPANDED

INFLUENCE, NEW AND EXPANDED

THE PSYCHOLOGY OF PERSUASION

CIALDINI, ROBERT B

Q. 360
IVA incluido
No disponible
Editorial:
HARPER
Año de edición:
2021
ISBN:
978-0-06-293765-0
Páginas:
592
Q. 360
IVA incluido
No disponible
Añadir a favoritos
Avisar disponibilidad

u003cpu003eThe foundational and wildly popular go-to resource for influence and persuasion--a renowned international bestseller, with over 5 million copies sold--now revised adding: new research, new insights, new examples, and online applications.u003c/pu003e u003cpu003eIn the new edition of this highly acclaimed bestseller, Robert Cialdini--New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion--explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have to be a scientist to learn how to use this science.u003cbru003e u003cbru003eu003c/pu003e u003cpu003eYou'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader--and just as importantly, you'll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.u003cbru003e u003cbru003eu003c/pu003e u003cpu003eCialdini's Principles of Persuasion:u003cbru003e u003cbru003eu003c/pu003e u003culu003e u003cliu003eReciprocationu003c/liu003e u003cliu003eCommitment and Consistencyu003c/liu003e u003cliu003eSocial Proof u003c/liu003e u003cliu003eLiking u003c/liu003e u003cliu003eAuthorityu003c/liu003e u003cliu003eScarcityu003c/liu003e u003cliu003eUnity, the newest principle for this editionu003c/liu003e u003c/ulu003e u003cpu003eUnderstanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini's 35 years of evidence-based, peer-reviewed scientific research--including a three-year field study on what leads people to change--Influence is a comprehensive guide to using these principles to move others in your direction.u003cbru003e u003cbru003eu003c/pu003e

Artículos relacionados

  • THE NEW TAO OF WARREN BUFFETT
    THE NEW TAO OF WARREN BUFFETT
    BUFFETT, MARY / CLARK, DAVID
    A new collection of simple yet powerful words and wisdom from Warren Buffett about today’s economy and how investing has changed in the past two decades—from crypto to climate change—compiled and commented upon by bestselling authors Mary Buffett and David Clark.Warren Buffett’s investment achievements are unparalleled. He owes his success to hard work, integrity, and the most ...
    Disponible

    Q. 290

  • THIS IS STRATEGY
    THIS IS STRATEGY
    SETH GODIN
    An essential guide to thinking strategically in a complex, ever-changing world.From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes a groundbreaking guide to creating meaningful change in a complex world. Are you tired of quick fixes and short-term thinking? Do you want to make a lasting impact but feel stuck ...
    Disponible

    Q. 310

  • CHARACTER LIMIT
    CHARACTER LIMIT
    KATE CONGER / RYAN MAC
    “The definitive account of how the world’s richest man, in a fit of unbridled vanity and arrogance, took over and destroyed our digital town square.” —John Carreyrou, author of Bad Blood?"Astonishing. Kate Conger and Ryan Mac’s meticulous, comprehensive reporting turns an opaque mess brutally transparent." —Jia Tolentino, author of Trick MirrorRising star New York Times technol...
    Disponible

    Q. 220

  • LIKEABLE BADASS
    LIKEABLE BADASS
    ALISON FRAGALE
    NATIONAL BESTSELLER - Behavioral scientist Alison Fragale offers powerful new insights and a practical playbook for women to advance in any workplace, full of tips, tricks, and strategies to help secure that elusive corner office.Over decades of research, speaking engagements, and mentorship, psychologist and professor Alison Fragale encountered recurring questions from high po...
    Disponible

    Q. 200

  • ON THE EDGE
    ON THE EDGE
    NATE SILVER
    The Instant New York Times Bestseller“Engaging and entertaining… a glimpse of the economy of the future.” —Tim Wu, New York Times Book ReviewFrom the New York Times bestselling author of The Signal and the Noise, the definitive guide to our era of risk—and the players raising the stakes In the bestselling The Signal and the Noise, Nate Silver showed how forecasting would define...
    Único ejemplar, contáctenos
    para confirmar

    Q. 220

  • 10 TO 25
    10 TO 25
    DAVID YEAGER
    NATIONAL BESTSELLER • Acclaimed developmental psychologist David Yeager reveals the new science of motivating young people ages ten through twenty-five in this groundbreaking book that is a must-read for managers, parents, educators, coaches, and mentors everywhere. “Required reading for anyone who aspires to be a wise influence on the young people they care about.” —Angela Du...
    Disponible

    Q. 370

Otros libros del autor

  • INFLUENCIA. LA PSICOLOGÍA DE LA PERSUASIÓN
    INFLUENCIA. LA PSICOLOGÍA DE LA PERSUASIÓN
    CIALDINI, ROBERT B
    El libro más importante sobre la ciencia de la persuasión que puede cambiar tu vida.Tienes en tus manos la obra maestra de la persuasión. Un libro extraordinario que te ayudará a ser más eficaz en el trabajo y en la vida diaria, a maximizar tu carisma, a mejorar tus relaciones y estrategias para convencer y llegar a acuerdos ventajosos, en definitiva, alcanzar el éxito a todos ...
    No disponible

    Q. 340

  • PRE-SUASION: A REVOLUTIONARY WAY TO INFLUENCE AND PERSUADE
    PRE-SUASION: A REVOLUTIONARY WAY TO INFLUENCE AND PERSUADE
    CIALDINI, ROBERT B
    The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini--"the foremost expert on effective persuasion" (Harvard Business Review)--explains how it's not necessarily the message itself that changes minds, but the key moment before you deliver that message.What separates effective communicators from truly successful persuaders? With the same rigorous s...
    No disponible

    Q. 230

  • PRE-SUASION
    PRE-SUASION
    CIALDINI, ROBERT B
    La persuasión es una habilidad imprescindible en cualquier actividad profesional a todos los niveles en organizaciones y empresas. Pero, ¿cuáles son las mejores técnicas de persuasión?, ¿qué elementos de la comunicación permiten conquistar al público?, ¿cuáles son los momentos fundamentales en una argumentación? y ¿qué diferencia a un comunicador eficaz de un auténtico persuaso...
    No disponible

    Q. 220

  • PRE-SUASIÓN
    PRE-SUASIÓN
    CIALDINI, ROBERT B
    Un método revolucionario para influir y persuadir.La persuasión es una habilidad imprescindible en cualquier actividad profesional a todos los niveles en organizaciones y empresas. Pero, ¿cuáles son las mejores técnicas de persuasión?, ¿qué elementos de la comunicación permiten conquistar al público?, ¿cuáles son los momentos fundamentales en una argumentación? y ¿qué difer...
    No disponible

    Q. 230

Otros clientes también compraron

  • PRE-SUASION: A REVOLUTIONARY WAY TO INFLUENCE AND PERSUADE
    PRE-SUASION: A REVOLUTIONARY WAY TO INFLUENCE AND PERSUADE
    CIALDINI, ROBERT B
    The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini--"the foremost expert on effective persuasion" (Harvard Business Review)--explains how it's not necessarily the message itself that changes minds, but the key moment before you deliver that message.What separates effective communicators from truly successful persuaders? With the same rigorous s...
    No disponible

    Q. 230