0
Mi compra 0
INFLUENCE, NEW AND EXPANDED

INFLUENCE, NEW AND EXPANDED

THE PSYCHOLOGY OF PERSUASION

CIALDINI, ROBERT B

Q. 360
IVA incluido
No disponible
Editorial:
HARPER
Año de edición:
2021
ISBN:
978-0-06-293765-0
Páginas:
592
Q. 360
IVA incluido
No disponible
Añadir a favoritos
Avisar disponibilidad

u003cpu003eThe foundational and wildly popular go-to resource for influence and persuasion--a renowned international bestseller, with over 5 million copies sold--now revised adding: new research, new insights, new examples, and online applications.u003c/pu003e u003cpu003eIn the new edition of this highly acclaimed bestseller, Robert Cialdini--New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion--explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have to be a scientist to learn how to use this science.u003cbru003e u003cbru003eu003c/pu003e u003cpu003eYou'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader--and just as importantly, you'll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.u003cbru003e u003cbru003eu003c/pu003e u003cpu003eCialdini's Principles of Persuasion:u003cbru003e u003cbru003eu003c/pu003e u003culu003e u003cliu003eReciprocationu003c/liu003e u003cliu003eCommitment and Consistencyu003c/liu003e u003cliu003eSocial Proof u003c/liu003e u003cliu003eLiking u003c/liu003e u003cliu003eAuthorityu003c/liu003e u003cliu003eScarcityu003c/liu003e u003cliu003eUnity, the newest principle for this editionu003c/liu003e u003c/ulu003e u003cpu003eUnderstanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini's 35 years of evidence-based, peer-reviewed scientific research--including a three-year field study on what leads people to change--Influence is a comprehensive guide to using these principles to move others in your direction.u003cbru003e u003cbru003eu003c/pu003e

Artículos relacionados

  • THE SYSTEMS LEADER
    THE SYSTEMS LEADER
    ROBERT E. SIEGEL
    A groundbreaking blueprint for mastering "cross-pressures" in a rapidly changing world, teaching leaders to execute and innovate, think locally and globally, and project ambition and statesmanship alike--from a Stanford Business School lecturer and consultant to some of the biggest and most innovative CEOsSince the start of this century, businesses have confronted a series of e...
    Disponible

    Q. 200

  • THE LITTLE BOOK OF DATA
    THE LITTLE BOOK OF DATA
    JUSTIN EVANS
    Data is not about number crunching. It's about ideas. And when used properly (read: ethically), it is an incredibly powerful problem solver. And yet, many otherwise savvy people seem to be in data denial. They seem not to grasp that data--using and understanding it well--is the way we solve problems in the twenty-first century. As professionals, citizens, and leaders of every t...
    Disponible

    Q. 310

  • THE NEW SCIENCE OF MOMENTUM
    THE NEW SCIENCE OF MOMENTUM
    DON YAEGER / BERNARD B. BANKS
    Learn how to capture--and keep--the awesome power of momentum! Most leaders believe in momentum--a phenomenon that's easy to perceive but difficult to define. Which is why so few have been able to explain how to spark it, sustain it, or steer it to unbridled success. Until now. In this groundbreaking book, bestselling author Don Yaeger and leadership expert Bernie Banks uncov...
    Disponible

    Q. 310

  • START WITH WHY 15TH ANNIVERSARY EDITION
    START WITH WHY 15TH ANNIVERSARY EDITION
    SIMON SINEK
    The inspiring, life-changing bestseller updated for its 15th anniversary with a new foreword by the authorIn 2009, Simon Sinek ignited a movement to help people find a greater sense of purpose at work and added a new word to the lexicon of business: WHY. People and companies now regularly talk about their WHY. Sinek’s videos have been seen by over a billion people around the wo...
    Disponible

    Q. 200

  • THE AI CON
    THE AI CON
    EMILY M. BENDER / ALEX HANNA
    A smart, incisive look at the technologies sold as artificial intelligence, the drawbacks and pitfalls of technology sold under this banner, and why it's crucial to recognize the many ways in which AI hype covers for a small set of power-hungry actors at work and in the world. Is artificial intelligence going to take over the world? Have big tech scientists created an artificia...
    Disponible

    Q. 240

  • NO MORE TEARS
    NO MORE TEARS
    GARDINER HARRIS
    An explosive, deeply reported exposé of Johnson & Johnson, one of America’s oldest and most trusted pharmaceutical companies—from an award-winning investigative journalist One day in 2004, Gardiner Harris, a pharmaceutical reporter for The New York Times, was early for a flight and sat down at an airport bar. He struck up a conversation with the woman on the barstool next to hi...
    Disponible

    Q. 295

Otros libros del autor

  • INFLUENCIA. LA PSICOLOGÍA DE LA PERSUASIÓN
    INFLUENCIA. LA PSICOLOGÍA DE LA PERSUASIÓN
    CIALDINI, ROBERT B
    El libro más importante sobre la ciencia de la persuasión que puede cambiar tu vida.Tienes en tus manos la obra maestra de la persuasión. Un libro extraordinario que te ayudará a ser más eficaz en el trabajo y en la vida diaria, a maximizar tu carisma, a mejorar tus relaciones y estrategias para convencer y llegar a acuerdos ventajosos, en definitiva, alcanzar el éxito a todos ...
    Disponible

    Q. 225

  • PRE-SUASION: A REVOLUTIONARY WAY TO INFLUENCE AND PERSUADE
    PRE-SUASION: A REVOLUTIONARY WAY TO INFLUENCE AND PERSUADE
    CIALDINI, ROBERT B
    The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini--"the foremost expert on effective persuasion" (Harvard Business Review)--explains how it's not necessarily the message itself that changes minds, but the key moment before you deliver that message.What separates effective communicators from truly successful persuaders? With the same rigorous s...
    Disponible

    Q. 230

  • PRE-SUASION
    PRE-SUASION
    CIALDINI, ROBERT B
    La persuasión es una habilidad imprescindible en cualquier actividad profesional a todos los niveles en organizaciones y empresas. Pero, ¿cuáles son las mejores técnicas de persuasión?, ¿qué elementos de la comunicación permiten conquistar al público?, ¿cuáles son los momentos fundamentales en una argumentación? y ¿qué diferencia a un comunicador eficaz de un auténtico persuaso...
    No disponible

    Q. 220

  • PRE-SUASIÓN
    PRE-SUASIÓN
    CIALDINI, ROBERT B
    Un método revolucionario para influir y persuadir.La persuasión es una habilidad imprescindible en cualquier actividad profesional a todos los niveles en organizaciones y empresas. Pero, ¿cuáles son las mejores técnicas de persuasión?, ¿qué elementos de la comunicación permiten conquistar al público?, ¿cuáles son los momentos fundamentales en una argumentación? y ¿qué difer...
    No disponible

    Q. 240