Saltar al contenido principal
Influence, New And Expanded

Influence, New And Expanded

The Psychology Of Persuasion

Cialdini, Robert B

u003cpu003eThe foundational and wildly popular go-to resource for influence and persuasion--a renowned international bestseller, with over 5 million copies sold--now revised adding: new research, new insights, new examples, and online applications.u003c/pu003e u003cpu003eIn the new edition of this highly acclaimed bestseller, Robert Cialdini--New York Times bestselling author o...

Editorial:
Harper
Año de edición:
2021
ISBN:
978-0-06-293765-0
Páginas:
592
Q. 360
IVA incluido
No disponible
Añadir a favoritos Avisar disponibilidad

Sinopsis

u003cpu003eThe foundational and wildly popular go-to resource for influence and persuasion--a renowned international bestseller, with over 5 million copies sold--now revised adding: new research, new insights, new examples, and online applications.u003c/pu003e u003cpu003eIn the new edition of this highly acclaimed bestseller, Robert Cialdini--New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion--explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have to be a scientist to learn how to use this science.u003cbru003e u003cbru003eu003c/pu003e u003cpu003eYou'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader--and just as importantly, you'll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.u003cbru003e u003cbru003eu003c/pu003e u003cpu003eCialdini's Principles of Persuasion:u003cbru003e u003cbru003eu003c/pu003e u003culu003e u003cliu003eReciprocationu003c/liu003e u003cliu003eCommitment and Consistencyu003c/liu003e u003cliu003eSocial Proof u003c/liu003e u003cliu003eLiking u003c/liu003e u003cliu003eAuthorityu003c/liu003e u003cliu003eScarcityu003c/liu003e u003cliu003eUnity, the newest principle for this editionu003c/liu003e u003c/ulu003e u003cpu003eUnderstanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini's 35 years of evidence-based, peer-reviewed scientific research--including a three-year field study on what leads people to change--Influence is a comprehensive guide to using these principles to move others in your direction.u003cbru003e u003cbru003eu003c/pu003e

Artículos relacionados

The Money Habit

The Money Habit

Mike Michalowicz

Money. What if you never had to worry about it again?In the follow-up to his international bestseller Profit First, entrepreneur and money expert Mike Michalowicz reveals how to achieve financial freedom by working with your natural habits rather than trying to change them. His Profit First model has already helped over a million businesses and entrepreneurs achieve financial i...

Disponible

Q. 310

Do More In Four

Do More In Four

Joe O'connor / Jared Lindzon

An impassioned--and data-driven--case for a four-day workweek. The five-day workweek is a pillar of modern life, but it isn't backed by science, ancient wisdom, or divine decree. It's simply a relic of the industrial age--and it's time for an upgrade. What if we could accomplish more while working fewer days? A shortened workweek once seemed like a radical idea. Today, it's emb...

Disponible

Q. 295

Powered By Projects

Powered By Projects

Nieto-Rodriguez, Antonio

Rewire your organization--and your leadership--for a world driven by projects. It's time to stop treating projects as side work. In the age of constant transformation, projects are the primary way organizations create value and accelerate innovation. In this new paradigm--the project economy--traditional agile approaches are no longer enough. The next evolution is the project-d...

Disponible

Q. 330

Focus On-Off

Focus On-Off

Mark Tigchelaar / Oscar De Bos

The international publishing phenomenon that teaches you how to be more productive and recharge your brain in a world that seems designed to distract you at every turn.The ongoing battle for our attention is one of the biggest challenges we face. Overflowing inboxes, colleagues at your desk with endless questions, and most importantly, a digital world that is dominating your li...

Disponible

Q. 180

Team Players

Team Players

Murphy, Mark

A New York Times-bestselling author shows you how to build the most successful team The conventional wisdom is wrong about how great teams are built. Great teams worry less about cohesion and more about assembling the right group of people with complementary talents and personalities. No amount of teambuilding, trust, or cohesion can overcome having the wrong mix of people in ...

Disponible

Q. 210

The Octopus Organization

The Octopus Organization

Phil Le-Brun / Jana Werner

Drive lasting change with a new, nimbler organization focused on continuous change. Our organizations are stuck. We talk about agility but find ourselves bogged down in bureaucracy. We aspire to innovate but run into systems built to prevent mistakes, not spark breakthroughs. We need to learn and adapt, but we're operating with an outdated playbook built for efficiency and cont...

Disponible

Q. 320

Otros libros del autor

Influencia. La Psicología de la Persuasión

Influencia. La Psicología de la Persuasión

Cialdini, Robert B

El libro más importante sobre la ciencia de la persuasión que puede cambiar tu vida.Tienes en tus manos la obra maestra de la persuasión. Un libro extraordinario que te ayudará a ser más eficaz en el trabajo y en la vida diaria, a maximizar tu carisma, a mejorar tus relaciones y estrategias para convencer y llegar a acuerdos ventajosos, en definitiva, alcanzar el éxito a todos ...

Disponible

Q. 230

Pre-Suasion: a Revolutionary Way To Influence And Persuade

Pre-Suasion: a Revolutionary Way To Influence And Persuade

Cialdini, Robert B

The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini--"the foremost expert on effective persuasion" (Harvard Business Review)--explains how it's not necessarily the message itself that changes minds, but the key moment before you deliver that message.What separates effective communicators from truly successful persuaders? With the same rigorous s...

Único ejemplar, sujeto
a disponibilidad

Q. 230

Pre-Suasion

Pre-Suasion

Cialdini, Robert B

La persuasión es una habilidad imprescindible en cualquier actividad profesional a todos los niveles en organizaciones y empresas. Pero, ¿cuáles son las mejores técnicas de persuasión?, ¿qué elementos de la comunicación permiten conquistar al público?, ¿cuáles son los momentos fundamentales en una argumentación? y ¿qué diferencia a un comunicador eficaz de un auténtico persuaso...

No disponible

Q. 220