THE TIPPING POINT (EDICIÓN INTERNACIONAL)

THE TIPPING POINT (EDICIÓN INTERNACIONAL) (Libro en papel)

HOW LITTLE THINGS CAN MAKE A BIG DIFFERENCE

Q. 105
IVA incluido
Disponibilidad inmediata
Editorial:
LITTLE, BROWN
Materia
Negocios y Administración
ISBN:
978-0-316-67907-7
Páginas:
304
Q. 105
IVA incluido
Disponibilidad inmediata

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

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