HOW DESIGN MAKES US THINK

u003cpu003eu003cbu003e"... thought provoking, beautiful, and superbly createdu003c/bu003e." u003cbu003e--Paula Scher, Partner, Pentagramu003c/bu003eu003c/pu003e u003cpu003eu003cbu003e"Insightful and accessible, Sean Adams tackles design from every angle and every medium."--Jennifer Morla, President and Creative Director, Morla Designu003c/bu003eu003c/pu003e u003cpu003eu003cbu003eAIGA medalist and former AIGA National President Sean Adams visually explores design principles and theory that affect the way we think and how we behave.u003c/bu003eu003c/pu003e u003cbru003e u003cbru003e u003cbru003e u003cbru003e u003cpu003eDesign is everywhere. It's visceral. It's intellectual. It's emotional. While we often discuss the aesthetics of design, we don't always dig deeper into the ways design can overtly, or covertly, influence how we feel and act. u003c/pu003e u003cpu003eIn u003ciu003eHow Design Makes Us Thinku003c/iu003e, AIGA award-winning graphic designer Sean Adams walks us through the power of design to attract attention and convey meaning. Through hundreds of examples across design principles, from graphic design to industrial design to architecture, Adams illustrates how design can inspire, provoke, amuse, anger, or reassure us, or subtly or consciously influence our thoughts and behavior.u003c/pu003e u003cpu003eThe book also delves into the sociological, psychological, and historical reasons for our responses to design, offering practitioners and clients alike a new appreciation of their responsibility to create design with the best intentions. u003ciu003eHow Design Makes Us Thinku003c/iu003e is an essential read for designers, educators, advertisers, psychology enthusiasts, marketing professionals, and anyone who wants to understand how the design around us makes us think, feel, and do things.u003c/pu003e