- Editorial:
- HARVARD BUSINESS SCHOOL PRESS
- Materia:
- Negocios y administración
- ISBN:
- 978-1-4221-8985-6
- Páginas:
- 256
HBR'S 10 MUST READS ON INNOVATION
HARVARD BUSINESS REVIEW
Take your business into the future—the right way. In these ten definitive Harvard Business Review articles, the world's foremost authorities on innovation demonstrate how to place the right bets when picking ideas to pursue, tweak new ventures through experimentation, and tailor your efforts to meet customers' most pressing needs.
Innovation luminaries including Peter Drucker, Rosabeth Moss Kanter, and Clayton Christensen provide insights and advice that you need to:
Adapt innovations from the developing world to wealthier markets
Plan all-new ventures by testing and tweaking
Manage risk across an innovation portfolio
Avoid classic pitfalls such as stifling innovation with rigid processes
Iterate to arrive at the best possible product offering
HBR's 10 Must Reads on Innovation—coming Spring 2013 along with these other new additions to the popular series:
HBR's 10 Must Reads on Communication
HBR's 10 Must Reads on Teams
HBR's 10 Must Reads on Making Smart Decisions
HBR's 10 Must Reads on Strategic Marketing
HBR's 10 Must Reads on Collaboration