- Editorial:
- HARVARD BUSINESS SCHOOL PRESS
- Materia:
- Negocios y administración
- ISBN:
- 978-1-4221-8985-6
- Páginas:
- 256
HBR'S 10 MUST READS ON INNOVATION
HARVARD BUSINESS REVIEW
Take your business into the futurethe right way. In these ten definitive Harvard Business Review articles, the worlds foremost authorities on innovation demonstrate how to place the right bets when picking ideas to pursue, tweak new ventures through experimentation, and tailor your efforts to meet customers most pressing needs.
Innovation luminaries including Peter Drucker, Rosabeth Moss Kanter, and Clayton Christensen provide insights and advice that you need to:
Adapt innovations from the developing world to wealthier markets
Plan all-new ventures by testing and tweaking
Manage risk across an innovation portfolio
Avoid classic pitfalls such as stifling innovation with rigid processes
Iterate to arrive at the best possible product offering
HBRs 10 Must Reads on Innovationcoming Spring 2013 along with these other new additions to the popular series:
HBRs 10 Must Reads on Communication
HBRs 10 Must Reads on Teams
HBRs 10 Must Reads on Making Smart Decisions
HBRs 10 Must Reads on Strategic Marketing
HBRs 10 Must Reads on Collaboration