CONSCIOUS CAPITALISM:

u003cbu003eAs seen on Oprah's Super Soul Sundayu003c/bu003eu003cbru003eu003cbru003eu003cbu003eA u003ciu003eNew York Timesu003c/iu003e and u003ciu003eWall Street Journalu003c/iu003e Bestselleru003c/bu003eu003cbru003eu003cbru003eIn this book, Whole Foods Market cofounder John Mackey and professor and Conscious Capitalism, Inc. cofounder Raj Sisodia argue for the inherent good of both business and capitalism. Featuring some of today's best-known companies, they illustrate how these two forces can?and do?work most powerfully to create value for all stakeholders: including customers, employees, suppliers, investors, society, and the environment.u003cbru003eu003cbru003eThese ?Conscious Capitalism" companies include Whole Foods Market, Southwest Airlines, Costco, Google, Patagonia, The Container Store, UPS, and dozens of others. We know them; we buy their products or use their services. Now it's time to better understand how these organizations use four specific tenets?u003ciu003ehigher purposeu003c/iu003e, u003ciu003estakeholder integrationu003c/iu003e, u003ciu003econscious leadershipu003c/iu003e, and u003ciu003econscious culture and managementu003c/iu003e?to build strong businesses and help advance capitalism further toward realizing its highest potential.u003cbru003eu003cbru003eAs leaders of the Conscious Capitalism movement, Mackey and Sisodia argue that aspiring leaders and business builders need to continue on this path of transformation?for the good of both business and society as a whole.u003cbru003eu003cbru003eAt once a bold defense and reimagining of capitalism and a blueprint for a new system for doing business grounded in a more evolved ethical consciousness, this book provides a new lens for individuals and companies looking to build a more cooperative, humane, and positive future.u003cbru003e