0
Mi compra 0
BLUE OCEAN STRATEGY, EXPANDED EDITION

BLUE OCEAN STRATEGY, EXPANDED EDITION

MAUBORGNE, RENÉE / KIM, W. CHAN

Q. 330
IVA incluido
Único ejemplar, sujeto
a disponibilidad
Editorial:
HARVARD BUSINESS REVIEW PRESS
Año de edición:
2014
ISBN:
978-1-62527-449-6
Q. 330
IVA incluido
Único ejemplar, sujeto
a disponibilidad
Añadir a favoritos
Avisar disponibilidad

The global phenomenon that has sold 3.6 million copies, is published in a record-breaking 44 languages and is a bestseller across five continents?now updated and expanded with new content

In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"?untapped new market spaces ripe for growth.

Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes:

A new preface by the authors: Help! My Ocean Is Turning Red
Updates on all cases and examples in the book, bringing their stories up to the present time
Two new chapters and an expanded third one ? Alignment, Renewal, and Red Ocean Traps ? that address the most pressing questions readers have asked over the past 10 years
A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space?and making the competition irrelevant.

To learn more about the power of blue ocean strategy, visit blueoceanstrategy.com. There you'll find all the resources you need?from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.

Artículos relacionados

  • DO MORE IN FOUR
    DO MORE IN FOUR
    JOE O'CONNOR / JARED LINDZON
    An impassioned--and data-driven--case for a four-day workweek. The five-day workweek is a pillar of modern life, but it isn't backed by science, ancient wisdom, or divine decree. It's simply a relic of the industrial age--and it's time for an upgrade. What if we could accomplish more while working fewer days? A shortened workweek once seemed like a radical idea. Today, it's emb...
    Disponible

    Q. 295

  • FOCUS ON-OFF
    FOCUS ON-OFF
    MARK TIGCHELAAR / OSCAR DE BOS
    The international publishing phenomenon that teaches you how to be more productive and recharge your brain in a world that seems designed to distract you at every turn.The ongoing battle for our attention is one of the biggest challenges we face. Overflowing inboxes, colleagues at your desk with endless questions, and most importantly, a digital world that is dominating your li...
    Disponible

    Q. 180

  • TEAM PLAYERS
    TEAM PLAYERS
    MURPHY, MARK
    A New York Times-bestselling author shows you how to build the most successful team The conventional wisdom is wrong about how great teams are built. Great teams worry less about cohesion and more about assembling the right group of people with complementary talents and personalities. No amount of teambuilding, trust, or cohesion can overcome having the wrong mix of people in ...
    Disponible

    Q. 210

  • THE OCTOPUS ORGANIZATION
    THE OCTOPUS ORGANIZATION
    PHIL LE-BRUN / JANA WERNER
    Drive lasting change with a new, nimbler organization focused on continuous change. Our organizations are stuck. We talk about agility but find ourselves bogged down in bureaucracy. We aspire to innovate but run into systems built to prevent mistakes, not spark breakthroughs. We need to learn and adapt, but we're operating with an outdated playbook built for efficiency and cont...
    Disponible

    Q. 320

  • DIALED IN
    DIALED IN
    DANA SINCLAIR
    For readers of Atomic Habits and Grit, a top performance psychologist, who has coached elite athletes, surgeons, and business leaders, shares her proven plan to getting the best results when the pressure is on.What do a major league baseball catcher struggling with pop ups, an operating room doctor tense before a surgery, and a slumping sixteen-year-old tennis prodigy all have ...
    Disponible

    Q. 170

  • COLLABORATING WITH THE ENEMY, SECOND EDITION
    COLLABORATING WITH THE ENEMY, SECOND EDITION
    ADAM KAHANE
    This bestselling conflict resolution book has helped thousands of people effectively collaborate across deep divides. Now it's been updated with 50 percent new material for an increasingly polarized world. "Adam Kahane worked with us on the future of our country. The four scenarios we built have come to life one after another, and today we are living the best one....Kahane exp...
    Disponible

    Q. 230

Otros clientes también compraron

  • GOOD TO GREAT
    GOOD TO GREAT
    JIM COLLINS
    The Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning.But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatnes...
    Único ejemplar, sujeto
    a disponibilidad

    Q. 360

  • HBR GUIDE TO COACHING EMPLOYEES
    HBR GUIDE TO COACHING EMPLOYEES
    HARVARD BUSINESS REVIEW
    When you're swamped with your own work, it's hard to make time to coach your employees-and to do it well. But if you don't help them build their skills, they'll keep coming to you for answers instead of finding their own solutions. In the long run, investing in their development pays off. Whether you have a star on your team who's eager to advance, an underperformer who's dragg...
    Disponible

    Q. 230

  • LEAN LEARNING
    LEAN LEARNING
    PAT FLYNN
    Navigate the chaos of information overload and supercharge your efficiency with Lean Learning, a groundbreaking guide that reveals a counterintuitive approach to success: winning by learning less.From an early age, we're taught that more is better. More money, more information, more skills. But times have changed. What was once valuable has now become a burden, and if informati...
    Disponible

    Q. 190