- Editorial:
- PENGUIN
- Materia:
- Negocios y administración
- ISBN:
- 978-0-14-025526-3
WHY WE DO WHAT WE DO: UNDERSTANDING SELF-MOTIVATION
EDWARD DECI / RICHARD FLASTE
In a book that challenges authoritarian thinking about motivation, a distinguished social psychologist offers an alternative to current reward/punishment theory, which, far from anarchy, espouses our ordered, internalized sense of freedom, responsibility, and commitment.