What We Value
The Neuroscience Of Choice And Change
Emily Falk
"In What We Value, neuroscientist Emily Falk explores how we can make more purposeful, fulfilling decisions by understanding the brain's "value calculation"--the subconscious process behind our daily choices. Drawing on her own research, Falk reveals how we can align our decisions with what we truly care about, change our behavior, and influence others. She shows that by unders...
Sinopsis
"In What We Value, neuroscientist Emily Falk explores how we can make more purposeful, fulfilling decisions by understanding the brain's "value calculation"--the subconscious process behind our daily choices. Drawing on her own research, Falk reveals how we can align our decisions with what we truly care about, change our behavior, and influence others. She shows that by understanding how our brains evaluate choices, we can embrace new habits, connect more meaningfully with others, and become better leaders. With stories from various public figures, Falk highlights how shifting our focus can help us make more intentional choices in both small and big decisions, offering a new way to take control of our lives"--Publisher's description.
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