- Editorial:
- AMACOM
- Materia:
- Negocios y administración
- ISBN:
- 978-0-8144-3781-0
WHAT CUSTOMERS CRAVE
HOW TO CREATE RELEVANT AND MEMORABLE EXPERIENCES AT EVERY TOUCHPOINT
WEBB, NICHOLAS J
What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success."-