Thinking, Fast And Slow

Michael Pollan

From the #1 New York Times bestselling author of How to Change Your Mind, a panoptic exploration of consciousness—what it is, who has it, and why—and a meditation on the essence of our humanityWhen it comes to the phenomenon that is consciousness, there is one point on which scientists, philosophers, and artists all agree: it feels like something to be us. Yet the fact that we ...

Hippel, William Von

A Next Big Idea Club Must Read of February 2025 From the author of The Social Leap comes this thought-provoking exploration into humans' two core evolutionary needs, for connection and autonomy, how the modern world has thrown them out of whack, and how we can rebalance them to improve our lives. Why do people who have so much--leading comfortable lives filled with unpreceden...

Penelope Gardner-Chloros

All about bilingualism, in science and in life: the benefits and controversies, the individual experience, and the social significance.Nearly half the world's people are bilingual, but many have no clear understanding of what—aside from being fluent in more than one language—bilingualism means. This lively introduction by linguist Penelope Gardner-Chloros covers everything a bi...

Shigehiro Oishi

A NEXT BIG IDEA CLUB MUST-READ BOOK • From one of our foremost psychologists, a trailblazing book that turns the idea of a good life on its head and urges us to embrace the transformative power of variety and experienceFor many people, a good life is a stable life, a comfortable life that follows a well-trodden path. This is the case for Shigehiro Oishi's father, who has lived ...

Power, S.

A neuroscientist's powerful framework for enhancing quality of life through the regulation of four key hormones: Dopamine, Oxytocin, Serotonin, and Endorphins (DOSE).The brain's ability to change and adapt is one of the most powerful tools we can harness to improve our lives. Renowned neuroscientist and co-founder of Neurify, Tj Power, believes in the human ability to optimize ...

Dr. Sunita Sah

Why is it so hard to speak up, even when we know something's wrong?This is the definitive book on defiance, a clear-eyed dissection of the forces that silence us, featuring groundbreaking research and legendary stories alongside everyday examples and strategies for how to unleash the power of a "True No."Many of us comply much more than we realize. How many times have you wante...

Daniel Kahneman

Daniel Kahneman, uno de los pensadores más importantes del mundo, recibió el premio Nobel de Economía por su trabajo pionero en psicología sobre el modelo racional de la toma de decisiones. Sus ideas han tenido un profundo impacto en campos tan diversos como la economía, la medicina o la política, pero hasta ahora no había reunido la obra de su vida en un libro. ...

Daniel Kahneman

Los grandes principios de Kahneman sobre la toma de decisiones y los factores que influyen en el éxito. Las evidencias son inquietantes: la mayoría de las grandes iniciativas de negocios no rinden fruto. Según los economistas, los malos resultados son una consecuencia inevitable del hecho de que las empresas corran riesgos racionales en situaciones inciertas. Sin embargo, tras ...