- Editorial:
- BARNES & NOBLE
- Materia:
- Negocios y administración
- ISBN:
- 978-0-8389-3575-0
THE SMALL PUBLIC LIBRARY SURVIVAL GUIDE
HERBERT B. LANDAU
If you're among the nearly 80 percent of libraries deemed "small", serving populations of 25,000 or fewer, then Landau's survival guide will give you tested and practical techniques to ensure your small library's survival and growth.
Landau, a seasoned marketer, applied his three decades of corporate marketing experience to save a small library faced with funding cuts. His customer-centric approaches brought in resources, volunteers, and in-kind donations and earned the library local and national awards.