THE RIDE OF A LIFETIME TD

u003cbu003e#1 u003ciu003eNEW YORK TIMESu003c/iu003e BESTSELLER * A memoir of leadership and success: The CEO of Disney, one of u003ciu003eTimeu003c/iu003e's most influential people of 2019, shares the ideas and values he embraced to reinvent one of the most beloved companies in the world and inspire the people who bring the magic to life.u003c/bu003eu003cbru003e u003cbru003e u003cbu003eNAMED ONE OF THE BEST BOOKS OF THE YEAR BY NPRu003c/bu003eu003cbru003e u003cbru003e Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Competition was more intense than ever and technology was changing faster than at any time in the company's history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger--think global--and turn Disney into a stronger brand in international markets.u003cbru003e u003cbru003e Fourteen years later, Disney is the largest, most respected media company in the world, counting Pixar, Marvel, Lucasfilm, and 21st Century Fox among its properties. Its value is nearly five times what it was when Iger took over, and he is recognized as one of the most innovative and successful CEOs of our era.u003cbru003e u003cbru003e In u003ciu003eThe Ride of a Lifetimeu003c/iu003e, Robert Iger shares the lessons he's learned while running Disney and leading its 200,000 employees, and he explores the principles that are necessary for true leadership, including:u003cbru003e u003cbru003e * u003cbu003eOptimism.u003c/bu003e Even in the face of difficulty, an optimistic leader will find the path toward the best possible outcome and focus on that, rather than give in to pessimism and blaming.u003cbru003e * u003cbu003eCourage.u003c/bu003e Leaders have to be willing to take risks and place big bets. Fear of failure destroys creativity.u003cbru003e * u003cbu003eDecisiveness.u003c/bu003e All decisions, no matter how difficult, can be made on a timely basis. Indecisiveness is both wasteful and destructive to morale.u003cbru003e * u003cbu003eFairness.u003c/bu003e Treat people decently, with empathy, and be accessible to them.u003cbru003e u003cbru003e This book is about the relentless curiosity that has driven Iger for forty-five years, since the day he started as the lowliest studio grunt at ABC. It's also about thoughtfulness and respect, and a decency-over-dollars approach that has become the bedrock of every project and partnership Iger pursues, from a deep friendship with Steve Jobs in his final years to an abiding love of the u003ciu003eStar Warsu003c/iu003e mythology.u003cbru003e u003cbru003e "The ideas in this book strike me as universal" Iger writes. "Not just to the aspiring CEOs of the world, but to anyone wanting to feel less fearful, more confidently u003ciu003ethemselves,u003c/iu003e as they navigate their professional and even personal lives."