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The Marvel Studios Story

The Marvel Studios Story

How a Failing Comic Book Publisher Became a Hollywood Superhero

Charlie Wetzel / Stephanie Wetzel

u003cpu003eWhat can you learn from the world's most successful companies? Marvel characters have been shaping pop culture for decades and when comic books were no longer keeping the company afloat, Marvel Studios was born.u003c/pu003eu003cpu003eMarvel Studios is the multibillion-dollar home to iconic franchises. They are known for creating brilliant multilayered worlds and stor...

Editorial:
Thomas Nelson
Año de edición:
2022
ISBN:
978-1-4002-3277-2
Páginas:
192
Q. 160
IVA incluido
No disponible
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Sinopsis

u003cpu003eWhat can you learn from the world's most successful companies? Marvel characters have been shaping pop culture for decades and when comic books were no longer keeping the company afloat, Marvel Studios was born.u003c/pu003eu003cpu003eMarvel Studios is the multibillion-dollar home to iconic franchises. They are known for creating brilliant multilayered worlds and storylines that allow their audiences to escape into a fantasy and inspire the creative side of every viewer. But, behind those visionaries is a well-oiled storytelling machine dedicated to getting the Hulk's smash fists in the hands of every child and a sea of Spiderman costumes deployed every Halloween.u003c/pu003eu003cpu003eThe Marvel Studios Story educates you on how one of the largest creative companies in the planetary universe runs their business and keeps their fans and their parent company, Disney, counting the profits. Through the story of Marvel Studios, you'll learn: u003c/pu003eu003culu003eu003cliu003eHow to recognize and pursue additional revenue streams.u003c/liu003eu003cliu003eHow a company can successfully balance the creative with business to appease investors and fans alike.u003c/liu003eu003cliu003eAnd how to keep a decades-old superhero franchise new and exciting without losing sight of its roots.u003c/liu003eu003c/ulu003eu003cpu003eThe Marvel Studios Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled a struggling comic book publisher to parlay the power of myth and storytelling to become one of history's most successful movie studios.u003c/pu003e

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