- Editorial:
- HYPERION BOOKS
- Materia:
- Negocios y administración
- ISBN:
- 978-1-4013-0966-4
THE LONG TAIL
WHY THE FUTURE OF BUSINESS IS SELLING LESS OF MORE
ANDERSON, CHRIS
Revised and updated with expanded coverage of the revolutionary changes taking place in today's business arenas, a best-selling guide challenges popular beliefs about the marks of successes and failures as well as the direction of near-future commerce and culture.