HAYZLETT, JEFFREY W / EBER, JIM
u003cbu003eIt's not pro?t over people that will make your business successful--it's when you combine people and pro?ts that you become A HERO LEADERu003c/bu003eu003cpu003eToday's leaders need to engage, connect with, listen to and include their employees and customers in the conversation surrounding the business. u003ciu003eThe Hero Factoru003c/iu003e discusses the importance of a strong company culture as the backbone of any successful business. Companies with leadership that dismisses the importance of transparency in today's world are more likely to be called out for not living up to the mission statements on their websites.u003c/pu003eu003cpu003eDive in and learn how to implement the traits that will help them become a hero entrepreneur, change their organization, live their values, and create a winning culture where they: u003cliu003eInvest in people as a path to more inclusion u003cliu003eRecast the role of business leadership beyond politics u003cliu003eServe others/the common good u003cliu003eAvoid failure, reasons why not, and the lure of the dark side when things get tough u003cliu003eKnow the line between hero and martyr u003cliu003eCreate the next generation of hero leaders