0
Mi compra 0
THE ART OF INNOVATION

THE ART OF INNOVATION

LESSONS IN CREATIVITY FROM IDEO

KELLEY, TOM

Q. 160
IVA incluido
Disponible
Editorial:
PROFILE BOOKS
ISBN:
978-1-78125-614-5
Q. 160
IVA incluido
Disponible
Añadir a favoritos

There isn't a business that doesn't want to be more creative in its thinking, products and processes. In The Art of Innovation, Tom Kelley, partner at the Silicon Valley-based firm IDEO, developer of hundreds of innovative products from the first commercial mouse to virtual reality headsets and the Palm hand-held, takes readers behind the scenes of this wildly imaginative company to reveal the strategies and secrets it uses to turn out hit after hit.

Kelley shows how teams:
-Research and immerse themselves in every possible aspect of a new product or service
-Examine each product from the perspective of clients, consumers and other critical audiences
-Brainstorm best when they are focussed, being physical and having fun

The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge top-rated stars of their industries.

Artículos relacionados

  • THE LITTLE BOOK OF DATA
    THE LITTLE BOOK OF DATA
    JUSTIN EVANS
    Data is not about number crunching. It's about ideas. And when used properly (read: ethically), it is an incredibly powerful problem solver. And yet, many otherwise savvy people seem to be in data denial. They seem not to grasp that data--using and understanding it well--is the way we solve problems in the twenty-first century. As professionals, citizens, and leaders of every t...
    Disponible

    Q. 310

  • THE SYSTEMS LEADER
    THE SYSTEMS LEADER
    ROBERT E. SIEGEL
    A groundbreaking blueprint for mastering "cross-pressures" in a rapidly changing world, teaching leaders to execute and innovate, think locally and globally, and project ambition and statesmanship alike--from a Stanford Business School lecturer and consultant to some of the biggest and most innovative CEOsSince the start of this century, businesses have confronted a series of e...
    Disponible

    Q. 200

  • THE NEW SCIENCE OF MOMENTUM
    THE NEW SCIENCE OF MOMENTUM
    DON YAEGER / BERNARD B. BANKS
    Learn how to capture--and keep--the awesome power of momentum! Most leaders believe in momentum--a phenomenon that's easy to perceive but difficult to define. Which is why so few have been able to explain how to spark it, sustain it, or steer it to unbridled success. Until now. In this groundbreaking book, bestselling author Don Yaeger and leadership expert Bernie Banks uncov...
    Disponible

    Q. 310

  • START WITH WHY 15TH ANNIVERSARY EDITION
    START WITH WHY 15TH ANNIVERSARY EDITION
    SIMON SINEK
    The inspiring, life-changing bestseller updated for its 15th anniversary with a new foreword by the authorIn 2009, Simon Sinek ignited a movement to help people find a greater sense of purpose at work and added a new word to the lexicon of business: WHY. People and companies now regularly talk about their WHY. Sinek’s videos have been seen by over a billion people around the wo...
    Disponible

    Q. 200

  • THE AI CON
    THE AI CON
    EMILY M. BENDER / ALEX HANNA
    A smart, incisive look at the technologies sold as artificial intelligence, the drawbacks and pitfalls of technology sold under this banner, and why it's crucial to recognize the many ways in which AI hype covers for a small set of power-hungry actors at work and in the world. Is artificial intelligence going to take over the world? Have big tech scientists created an artificia...
    Disponible

    Q. 240

  • NO MORE TEARS
    NO MORE TEARS
    GARDINER HARRIS
    An explosive, deeply reported exposé of Johnson & Johnson, one of America’s oldest and most trusted pharmaceutical companies—from an award-winning investigative journalist One day in 2004, Gardiner Harris, a pharmaceutical reporter for The New York Times, was early for a flight and sat down at an airport bar. He struck up a conversation with the woman on the barstool next to hi...
    Disponible

    Q. 295

Otros libros del autor

  • THE TEN FACES OF INNOVATION
    THE TEN FACES OF INNOVATION
    KELLEY, TOM
    The author of the bestselling 'The Art of Innovation' reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity. The role of the devil's advocate is nearly universal in business today. It allows individuals to step outside themselves and raise questions and concerns t...
    Disponible

    Q. 160