- Editorial:
- PROFILE BOOKS
- Materia:
- Negocios y administración
- ISBN:
- 978-1-86197-605-5
- Páginas:
- 192
THE 22 IMMUTABLE LAWS OF BRANDING
AL RIES / AL RIES, LAURA RIES
The only way to stand out in today's and tomorrow's - cluttered marketplace is to build your product or service into a brand. The renowned marketing guru and author of The 22 Immutable Laws of Marketing demonstrates how to build any product or service into a world-class brand.