-15%
- Editorial:
- IVY BOOKS
- Materia:
- Teoría y crítica literaria
- ISBN:
- 978-0-8041-8993-4
THANK YOU FOR ARGUING
WHAT ARISTOTLE, LINCOLN, AND HOMER SIMPSON CAN TEACH US ABOUT THE ART OF PERSUASION
HEINRICHS, JAY
Q. 175
Q. 149
IVA incluido
No disponible
A master class in the art of persuasion, as taught by professors ranging from Bart Simpson to Winston Churchill, newly revised and updated.
The time-tested secrets taught in this book include Cicero's three-step strategy for moving an audience to action, and Honest Abe's Shameless Trick for lowering an audience's expectations. And it's also replete with contemporary techniques such as politicians' use of code language to appeal to specfic groups and an eye-opening assortment of persuasive tricks, including the Eddie Haskell Ploy, the Belushi Paradigm, Stalin's Timing Secret, and the Yoda Technique.
