SUPERFANS

Customers, followers, subscribers.u003cbru003eu003cbru003e It's easy to just look at the numbers. How many likes? How many purchases? How many email subscribers?u003cbru003eu003cbru003e But as entrepreneurs, we have to remember that there are people behind all that data. People who are looking to us to be a leader, to give advice, and to care. In this dog-eat-dog world, these are the people who are looking for someone who they can trust, and who they know have their best interests in mind.u003cbru003eu003cbru003e These are the people, if you connect with them in the right way, who will become Superfans.u003cbru003eu003cbru003e Followers may "like" an Instagram post. Customers may buy a product. But "Superfans" will be your biggest supporters. They will promote you and your products because they know you have made a difference in their lives. They will tell their friends. They will send you encouraging emails.u003cbru003eu003cbru003e Whether you're a shy YouTuber just starting out, or the leader of a Fortune 500 company, your superfans are out there waiting for you to connect with them.u003cbru003eu003cbru003e You don't need to change the entire world to build a successful business; you just need to change someone's world.u003cbru003eu003cbru003e People don't become superfans the moment they find you. They become superfans because of the magical moments you create for them over time.