- Editorial:
- BIS PUBLISHERS B.V.
- Año de edición:
- 2016
- Materia:
- Negocios y administración
- ISBN:
- 978-90-6369-445-6
- Encuadernación:
- Otros
STRATEGIC DESIGN: 8 ESSENTIAL PRACTICES EVERY STRATEGIC DESIGNER MUST MASTER
CALABRETTA, GIULIA
Design professionals in innovation are no longer just executors of new product and/or service design briefs but are increasingly involved in the crafting of these briefs and in the strategic decisions leading to these briefs. Their rol is growing towards a more strategic one. In order to effectively play this role, design professionals need to master a set of strategic practices i.e., routinized actions and ways of working. However, many designers lack knowledge on specific practices for acting effectively on a strategic level in innovation projects.
This book introduces eight strategic design practices. These practices help the design professionals become familiar with effective tools for strategic innovation projects and give them a set of guidelines for easily and quickly applying these practices and tools.
