- Editorial:
- HARVARD BUSINESS REVIEW PRESS
- Materia:
- Negocios y administración
- ISBN:
- 978-1-63369-329-6
SMART BUSINESS
WHAT ALIBABA'S SUCCESS REVEALS ABOUT THE FUTURE OF STRATEGY
MING ZENG
How Strategy Works in an Interconnected, Automated World
Leaders already know that the classic approach to strategy--analyze, plan, execute--is losing relevance. But they don't yet know what replaces it. As everyone and everything becomes more interconnected and digitized, how do you operate, compete, and win?
Ming Zeng, the former Chief of Staff and strategy adviser to Alibaba Group's founder Jack Ma, explains how the latest technological developments, such as artificial intelligence, machine learning, the mobile internet, and cloud computing are redefining how value is created. Written especially for those outside the technology industry or the startup arena, this book introduces a simple, overarching framework to guide strategy formulation and execution in this data-rich and highly interactive environment.
Revealing the revolutionary practices that he and his team have developed at Alibaba, Zeng shows how to:
Automate decisions through machine learning
Create products informed by real-time data from customers
Determine the right strategic positioning to maximize value from platforms and suppliers
Repurpose your organization to further human insight and enable creativity
Lead your company's transformation into a smart business
With insights into the strategies and tools used by leaders at Alibaba and other companies such as Ruhan and Red Collar, in a variety of industries from furniture making to banking to custom tailoring, Smart Business outlines a radically new approach to strategy that can be applied everywhere.
