- Editorial:
- PENGUIN
- Materia:
- Autoayuda
- ISBN:
- 978-0-14-311526-7
NUDGE
IMPROVING DECISIONS ABOUT HEALTH, WEALTH, AND HAPPINESS
RICHARD H. THALER & CASS R. SUNSTEIN
For fans of Malcolm Gladwells Blink and Nobel Prize winner Daniel Kahnemans Thinking Fast and Slow, a revelatory new look at how we make decisions
A New York Times bestseller
An Economist Best Book of the Year
A Financial Times Best Book of the Year
Nudge is about choiceshow we make them and how we can make better ones. Drawing on decades of research in the fields of behavioral science and economics, authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we makeill-advised personal investments, consumption of unhealthy foods, neglect of our natural resourcesand show us how sensible choice architecture can successfully nudge people toward the best decisions. In the tradition of The Tipping Point and Freakonomics, Nudge is straightforward, informative, and entertaininga must-read for anyone interested in our individual and collective well-being.
