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MISBEHAVING

MISBEHAVING

THE MAKING OF BEHAVIORAL ECONOMICS

THALER, RICHARD H.

Q. 200
IVA incluido
No disponible
Editorial:
NORTON
Año de edición:
2016
ISBN:
978-0-393-35279-5
Encuadernación:
Otros
Colección:
FICTION
Q. 200
IVA incluido
No disponible
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"Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments"

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