Marketing 7. 0: a Guide For Thinking Marketers In The Age Of Ai

Mike Michalowicz

Money. What if you never had to worry about it again?In the follow-up to his international bestseller Profit First, entrepreneur and money expert Mike Michalowicz reveals how to achieve financial freedom by working with your natural habits rather than trying to change them. His Profit First model has already helped over a million businesses and entrepreneurs achieve financial i...

Joe O'connor / Jared Lindzon

An impassioned--and data-driven--case for a four-day workweek. The five-day workweek is a pillar of modern life, but it isn't backed by science, ancient wisdom, or divine decree. It's simply a relic of the industrial age--and it's time for an upgrade. What if we could accomplish more while working fewer days? A shortened workweek once seemed like a radical idea. Today, it's emb...

Nieto-Rodriguez, Antonio

Rewire your organization--and your leadership--for a world driven by projects. It's time to stop treating projects as side work. In the age of constant transformation, projects are the primary way organizations create value and accelerate innovation. In this new paradigm--the project economy--traditional agile approaches are no longer enough. The next evolution is the project-d...

Mark Tigchelaar / Oscar De Bos

The international publishing phenomenon that teaches you how to be more productive and recharge your brain in a world that seems designed to distract you at every turn.The ongoing battle for our attention is one of the biggest challenges we face. Overflowing inboxes, colleagues at your desk with endless questions, and most importantly, a digital world that is dominating your li...

Murphy, Mark

A New York Times-bestselling author shows you how to build the most successful team The conventional wisdom is wrong about how great teams are built. Great teams worry less about cohesion and more about assembling the right group of people with complementary talents and personalities. No amount of teambuilding, trust, or cohesion can overcome having the wrong mix of people in ...

Dana Sinclair

For readers of Atomic Habits and Grit, a top performance psychologist, who has coached elite athletes, surgeons, and business leaders, shares her proven plan to getting the best results when the pressure is on.What do a major league baseball catcher struggling with pop ups, an operating room doctor tense before a surgery, and a slumping sixteen-year-old tennis prodigy all have ...

Kotler, Philip

Del autor de Las 4 P del marketing, Marketing 5.0.Tecnología para la humanidad es la última actualización de la influyente obra de Philip Kotler, que cuenta con un reconocido prestigio en marketing internacional. En este libro, Kotler ?de la mano de Hermawan Kartajaya e Iwan Setiawan? articula los principales movimientos a los que se enfrentan los profesionales del marketing ...

Kotler, Philip

Tal como dijo en una ocasión David Packard, cofundador de Hewlett Packard, «el marketing es demasiado importante como para dejarlo sólo en manos del departamento de marketing». Por ello, independientemente de la función que desempeñemos en nuestra empresa o en nuestro propio negocio, todos debemos saber algo de marketing. Y para saber algo de esta temática, qué mejor que leer a...

Kotler, Philip

A partir de que su libro Marketing Management, considerado por The Financial Times como uno de los cincuenta mejores libros de empresa jamás escritos, se convirtiera en el texto sobre marketing más utilizado por los especialistas en administración, se hizo evidente que Kotler nos debía un manual en el que se sintetizara todo su saber sobre el tema. Marketing según Kotler es un ...