Marketing 7. 0: a Guide For Thinking Marketers In The Age Of Ai

Guidara, Will

From the New York Times bestselling author, former co-owner of the #1 restaurant in the world, and co-producer of the Emmy Award-winning series The Bear comes the much-awaited interactive guide to putting the principles of Unreasonable Hospitality into action in your organization.With over one million copies sold to date, Will Guidara's book Unreasonable Hospitality issued a co...

Ryan Roslansky / Aneesh Raman

Work is changing for everyone, everywhere. Standing still isn't an option. Ryan Roslansky and Aneesh Raman, CEO and Chief Economic Opportunity Officer at LinkedIn, show you how to take control of this moment with clarity and confidence. The future of work is not a distant horizon. It is being built right now. While some of us are experimenting and adapting with AI, most of us a...

Mike Michalowicz

Money. What if you never had to worry about it again?In the follow-up to his international bestseller Profit First, entrepreneur and money expert Mike Michalowicz reveals how to achieve financial freedom by working with your natural habits rather than trying to change them. His Profit First model has already helped over a million businesses and entrepreneurs achieve financial i...

Joe O'connor / Jared Lindzon

An impassioned--and data-driven--case for a four-day workweek. The five-day workweek is a pillar of modern life, but it isn't backed by science, ancient wisdom, or divine decree. It's simply a relic of the industrial age--and it's time for an upgrade. What if we could accomplish more while working fewer days? A shortened workweek once seemed like a radical idea. Today, it's emb...

Nieto-Rodriguez, Antonio

Rewire your organization--and your leadership--for a world driven by projects. It's time to stop treating projects as side work. In the age of constant transformation, projects are the primary way organizations create value and accelerate innovation. In this new paradigm--the project economy--traditional agile approaches are no longer enough. The next evolution is the project-d...

Pine, B. Joseph

From the author who defined the Experience Economy comes the next big shift: the Transformation Economy. A fundamental economic shift is emerging. Goods, services--even memorable experiences--are no longer enough to attract and keep your customers. Customers are clamoring to change, eager to reach their aspirations and to become better versions of themselves. Welcome to the Tra...

Kotler, Philip

Del autor de Las 4 P del marketing, Marketing 5.0.Tecnología para la humanidad es la última actualización de la influyente obra de Philip Kotler, que cuenta con un reconocido prestigio en marketing internacional. En este libro, Kotler ?de la mano de Hermawan Kartajaya e Iwan Setiawan? articula los principales movimientos a los que se enfrentan los profesionales del marketing ...

Kotler, Philip

Tal como dijo en una ocasión David Packard, cofundador de Hewlett Packard, «el marketing es demasiado importante como para dejarlo sólo en manos del departamento de marketing». Por ello, independientemente de la función que desempeñemos en nuestra empresa o en nuestro propio negocio, todos debemos saber algo de marketing. Y para saber algo de esta temática, qué mejor que leer a...

Kotler, Philip

A partir de que su libro Marketing Management, considerado por The Financial Times como uno de los cincuenta mejores libros de empresa jamás escritos, se convirtiera en el texto sobre marketing más utilizado por los especialistas en administración, se hizo evidente que Kotler nos debía un manual en el que se sintetizara todo su saber sobre el tema. Marketing según Kotler es un ...