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LET MY PEOPLE GO SURFING

LET MY PEOPLE GO SURFING

THE EDUCATION OF A RELUCTANT BUSINESSMAN--INCLUDING 10 MORE YEARS OF BUSINESS UNUSUAL

YVON CHOUINARD

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Editorial:
PENGUIN
Año de edición:
2016
ISBN:
978-0-14-310967-9
Páginas:
272
Q. 230
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An updated and expanded edition of a modern business classic
.

As a child, Yvon Chouinard moved with his father, a French Canadian blacksmith, to Southern California with little English and less money. Today his company, Patagonia, earns more than $600 million a year and is a beacon and benchmark for sustainable capitalism. This is the amazing story of a young man who found escape by scaling the world's highest peaks, of an innovator who used his father's blacksmith tools to fashion equipment that changed climbing forever, and of the entrepreneur who brought doing good and having a blast into the heart of a business. Updated throughout and featuring a new chapter about the company's leadership in environmental activism over the last decade, during which Patagonia's business also quadrupled in size, Let My People Go Surfing brings this amazing story of ethical entrepreneurship up to the present day. The new edition, printed on 100% recycled paper, also debuts a new four-color photo insert and a preface from filmmaker and activist Naomi Klein.
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