How To Start a Home-Based Car Detailing Business

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Acknowledgments -- Introduction: Something for YOU to Think About -- 01. Starting a Detailing Business -- Ask Yourself: What Is Your Why? Why Start a Small Business? -- Who Makes a Good Detailer? -- A Look at What Detailing Is -- Is the Timing Right to Start a Detailing Business? -- Detailing Is an Easy to Start Business, Right? -- Procrastination Is a Thief in the Night -- 02. Envisioning Your Detailing Business -- Going Mobile or with a Fixed Location -- Retail versus Wholesale Detailing -- Small and Specialized versus Large and Volume-Based -- Can You Make This Detailing Business Happen Within Your Market? -- Will Detailing Support Your Income Needs? -- Be Prepared: Success Means Sacrifice -- Be Patient: Like Rome, a Detailing Business Isn't Built in a Day -- 03. Writing a Business Plan -- Strong Points of this Venture -- Weak Points of this Venture -- Business Plan Outline -- Special Notes on Your Business Plan -- 04. Building the Financial Foundation -- Spend Capital Where it Counts -- Building a Budget for Your Detailing Business Start-Up or Expansion -- Shop Your Local Market and Evaluate Your Competition -- Clearly Hear Your Market: It's Talking to You -- Run Realistic Sales and Profit Projections -- Setting Up Your Business with the Right Business Structure and Equipment -- Home-Based Office Space and Equipment -- 05. Equipping Your Detailing Business -- Fixed Location -- Your Mobile System -- Equipment -- New Biotechnologies -- Detailing Clay -- Various Cleaners and Dressings -- Eco-Based Detailing Is Real and Growing -- 06. Training and Knowledge Building -- You Need to Perform at a Very High Level -- Specialized Training -- Birds of a Feather -- Finding Mentors -- Detailing Diary -- 07. Building and Selling: Your Detailing Menu -- Establishing a Loyal Customer Base -- Selling to Your Market -- Designing Your Menu -- Express Detail -- Deluxe Detail -- Signature Detail -- Show-Car Finish Detail -- Building Your Customized Detailing Menu -- 08. Additional Services to Offer -- The Value of the Upsell -- Detailing Quicksand -- Add-On Services -- Specialty Services to Increase Profits and Customer Base -- Why Not Offer All of The Above Services, While NOT Actually Performing The Work? -- 09. Web-Based Marketing -- Website Building and Management -- Choosing a Domain Name -- Keywords and Title Tags -- Google Places -- Links -- Blogging -- Social Media Marketing -- Groupon and LivingSocial -- Your Newsletter Efforts -- The Power of the Press Release -- 10. Traditional Marketing Strategies -- Reputation -- Perceived Value -- Trust -- Connection -- Local Car Events -- Your Local Mall -- Localized Networking -- Client Compounding -- Micro-Marketing: Your Daily Efforts to Fast and Start Screaming! -- 11. Opening Your Doors -- Start With Some Practice Details -- Setting the Bar at the Right Level -- Working Your Referral System -- Track Every Client You Do Work For -- image Is Everything -- Branding -- Fire the Boss, But Don't Rush It -- 12. Establishing a Solid Sales System -- Hone In On Your Phone Skills -- Master Your Diagnostic Sales Techniques -- Using a Little Psychology to Help Sales -- Work That Menu -- Scheduling Detailing Jobs -- Hiring Employees -- A Great Sales Training Resource -- 13. Myths versus Truths -- Addiction to Perfection and How It Can Make or Break You -- Detailing Is Really All About Paint Perfection -- Build ft and They Will Come -- My Car Looks Good. I Can Detail Anything, Really -- When to Fire Your Boss -- Make a Million In Detailing? -- Using Detailing as a Springboard for New Opportunities -- The Most Important Words of Detailing Wisdom I Can Share With You -- Appendix A. Don't Put It Off, Get Going Now! -- Appendix B. Important Forms for a Detailing Business -- Appendix C. Resources -- Glossary -- Index -- About the Author.

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