- Editorial:
- PROFILE BOOKS
- Materia:
- Negocios y administración
- ISBN:
- 978-1-78125-242-0
GROWING A BUSINESS
HOW TO GET BIGGER AND BE BETTER
RUPERT MERSON
Growth is a clear goal for ambitious entrepreneurs and leaders. It's often a short hand for business - and wider economic - success. But it's not without its pitfalls and challenges, and planning for, and managing, a growing business needs careful thought.
Take, for example, the start-up facing for the first time the need to balance flexibility with more structure. Or a larger business tackling a range of divisions evolving at different speeds. Or an inspirational owner-founder confronting the need to step back and let other take the business forward.
These are the kinds of challenges that Growing a Business tackles head-on. Drawing on a wide range of models and research and using case studies from across the business world, it offers practical advice and guidance on a whole range of topics, including:
the different types and stages of growth;
predicting the problems presented by growth;
identifying growth triggers and barriers;
the implications of growth: financially, culturally and for the people involved in the business.
Growing a Business is required reading for owners and managers looking to understand a foster growth in their businesses.
