u003cpu003eu003cbu003e"He either enchants or antagonizes everyone he meets. But even his enemies agree there are three things Ray Kroc does damned well: sell hamburgers, make money, and tell stories."u003c/bu003e --from u003ciu003eGrinding It Outu003c/iu003eu003cbru003eu003ciu003eu003c/iu003eu003cbru003eFew entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising have earned him a place beside the men and women who have founded not only businesses, but entire empires. But even more interesting than Ray Kroc the business man is Ray Kroc the man. Not your typical self-made tycoon, Kroc was fifty-two years old when he opened his first franchise. In u003ciu003eGrinding It Out,u003c/iu003e you'll meet the man behind McDonald's, one of the largest fast-food corporations in the world with over 32,000 stores around the globe.u003c/pu003eu003cpu003eIrrepressible enthusiast, intuitive people person, and born storyteller, Kroc will fascinate and inspire you on every page.u003c/pu003e
