- Editorial:
- JOHN WILEY
- Año de edición:
- 2019
- Materia:
- Negocios y administración
- ISBN:
- 978-1-119-61571-2
- Páginas:
- 336
EFFECTIVE DATA STORYTELLING
HOW TO DRIVE CHANGE WITH DATA, NARRATIVE AND VISUALS
BRENT DYKES
u003cpu003eu003cbu003eMaster the art and science of data storytellingwith frameworks and techniques to help you craft compelling stories with data.u003c/bu003eu003c/pu003e u003cpu003eThe ability to effectively communicate with data is no longer a luxury in todays economy; it is a necessity. Transforming data into visual communication is only one part of the picture. It is equally important to engage your audience with a narrativeto tell a story with the numbers. u003ciu003eEffective Data Storytelling u003c/iu003ewill teach you the essential skills necessary to communicate your insights through persuasive and memorable data stories.u003c/pu003e u003cpu003eNarratives are more powerful than raw statistics, more enduring than pretty charts. When done correctly, data stories can influence decisions and drive change. Most other books focus only on data visualization while neglecting the powerful narrative and psychological aspects of telling stories with data. Author Brent Dykes shows you how to take the three central elements of data storytellingdata, narrative, and visualsand combine them for maximum effectiveness. Taking a comprehensive look at u003ciu003eallu003c/iu003e the elements of data storytelling, this unique book will enable you to:u003c/pu003e u003culu003e u003cliu003eTransform your insights and data visualizations into appealing, impactful data storiesu003c/liu003e u003cliu003eLearn the fundamental elements of a data story and key audience driversu003c/liu003e u003cliu003eUnderstand the differences between how the brain processes facts and narrativeu003c/liu003e u003cliu003eStructure your findings as a data narrative, using a four-step storyboarding processu003c/liu003e u003cliu003eIncorporate the seven essential principles of better visual storytelling into your worku003c/liu003e u003cliu003eAvoid common data storytelling mistakes by learning from historical and modern examplesu003c/liu003e u003c/ulu003e u003cpu003eu003ciu003eEffective Data Storytelling: How to Drive Change with Data, Narrative and Visuals u003c/iu003eis a must-have resource for anyone who communicates regularly with data, including business professionals, analysts, marketers, salespeople, financial managers, and educators.u003c/pu003e
