DECISIVE

u003cpu003eu003cbu003eChip and Dan Heath, the bestselling authors of u003ciu003eSwitchu003c/iu003e and u003ciu003eMade to Sticku003c/iu003e, tackle one of the most critical topics in our work and personal lives: how to make better decisions.u003cbru003eu003c/bu003e u003cbru003e    Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We’re overconfident. We seek out information that supports us and downplay information that doesn’t. We get distracted by short-term emotions. When it comes to making choices, it seems, our brains are flawed instruments. Unfortunately, merely being aware of these shortcomings doesn’t fix the problem, any more than knowing that we are nearsighted helps us to see. The real question is: How can we do better?u003cbru003e u003cbru003e    In u003ciu003eDecisiveu003c/iu003e, the Heaths, based on an exhaustive study of the decision-making literature, introduce a four-step process designed to counteract these biases. Written in an engaging and compulsively readable style, u003ciu003eDecisiveu003c/iu003e takes readers on an unforgettable journey, from a rock star’s ingenious decision-making trick to a CEO’s disastrous acquisition, to a single question that can often resolve thorny personal decisions.u003cbru003e u003cbru003e    Along the way, we learn the answers to critical questions like these: How can we stop the cycle of u003ciu003eagonizingu003c/iu003e over our decisions? How can we make group decisions without destructive politics? And how can we ensure that we don’t overlook precious opportunities to change our course? u003cbru003e u003cbru003e u003ciu003e   Decisiveu003c/iu003e is the Heath brothers’ most powerful—and important—book yet, offering fresh strategies and practical tools enabling us to make better choices. Because the right decision, at the right moment, can make all the difference.u003c/pu003e