COMPETING ON ANALYTICS: THE NEW SCIENCE OF WINNING

COMPETING ON ANALYTICS: THE NEW SCIENCE OF WINNING (Libro en papel)

Q. 320
IVA incluido
No disponible
Editorial:
HARVARD BUSINESS SCHOOL PRESS
Materia
Economía
ISBN:
978-1-4221-0332-6

"Davenport (information technology and management, Babson College) and researcher/consultant Harris show that a firm's techniques and standards of analytics can create and maintain the competitive edge in their descriptions of what makes an analytical competitor and how analytics relate to business performance. They show how to compete with internal and external processes and how to build an analytical capacity by establishing a road map to enhanced analytical capabilities, managing analytical people, building an architecture of business intelligence, and predicting the future of analytical competition.", www.booknews.com.

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