Competing On Analytics: The New Science Of Winning
Thomas H. Davenport / Jeanne Harris
"Davenport (information technology and management, Babson College) and researcher/consultant Harris show that a firm's techniques and standards of analytics can create and maintain the competitive edge in their descriptions of what makes an analytical competitor and how analytics relate to business performance. They show how to compete with internal and external processes and h...
Sinopsis
"Davenport (information technology and management, Babson College) and researcher/consultant Harris show that a firm's techniques and standards of analytics can create and maintain the competitive edge in their descriptions of what makes an analytical competitor and how analytics relate to business performance. They show how to compete with internal and external processes and how to build an analytical capacity by establishing a road map to enhanced analytical capabilities, managing analytical people, building an architecture of business intelligence, and predicting the future of analytical competition.", www.booknews.com.
Índice
Foreword ix
Gary Loveman
Acknowledgments xiii
Part One The Nature of Analytical Competition
The Nature of Analytical Competition
3 (20)
Using Analytics to Build a Distinctive Capability
What Makes an Analytical Competitor?
23 (18)
Defining the Common Key Attributes of Such Companies
Analytics and Business Performance
41 (16)
Transforming the Ability to Compete on Analytics into a Lasting Competitive Advantage
Competing on Analytics with Internal Processes
57 (26)
Financial, Manufacturing, R&D, and Human Resource Applications
Competing on Analytics with External Processes
83 (24)
Customer and Supplier Applications
Part Two Building an Analytical Capability
A Road Map to Enhanced Analytical Capabilities
107 (24)
Progressing Through the Five Stages of Development
Managing Analytical People
131 (22)
Cultivating the Scarce Ingredient That Makes Analytics Work
The Architecture of Business Intelligence
153 (22)
Aligning a Robust Technical Environment with Business Strategies
The Future of Analytical Competition
175 (12)
Approaches Driven by Technology, Human Factors, and Business Strategy
Notes 187 (12)
Index 199 (18)
About the Authors 217
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