- Editorial:
- HARPER
- Materia:
- Negocios y administración
- ISBN:
- 978-0-06-176608-4
- Páginas:
- 264
CHANGE BY DESIGN
HOW DESIGN THINKING TRANSFORMS ORGANIZATIONS AND INSPIRES INNOVATION
BROWN TIM / KATZ, BARRY
This book introduces the concept of design thinking, the collaborative process by which the designer's sensibilities and methods are employed to match people's needs not only with what is technically feasible but with a viable business plan. The book is written by the CEO of IDEO, ranked one of the ten most innovative world companies.