BUYOLOGY: TRUTH AND LIES ABOUT WHY WE BUY

BUYOLOGY: TRUTH AND LIES ABOUT WHY WE BUY (Libro en papel)

Q. 165
IVA incluido
Entrega 3-6 semanas. Precio puede variar
Editorial:
DOUBLEDAY
Materia
Negocios y Administración
ISBN:
978-0-385-52389-9
Q. 165
IVA incluido
Entrega 3-6 semanas. Precio puede variar

Draws on a cutting-edge brain-scan study of people from around the world to shed new light on what stimulates interest in a product and compels us to buy it, refuting common assumptions and myths while answering questions about product placement, subliminal advertising and more. Reprint. A best-selling book.

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