u003cpu003eWE DESIGN TO ELICIT RESPONSES from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With this book you'll design more intuitive and engaging apps, software, websites and products that match the way people think, decide and behave.u003c/pu003e u003cpu003e u003c/pu003e u003cpu003eINCREASE THE EFFECTIVENESS OF YOUR PRODUCTS.u003c/pu003e u003cpu003eApply psychology and behavioral science to your designs.u003c/pu003e u003cpu003eHere are some of the questions this book will answer:u003c/pu003e u003cpu003e* What grabs and holds attention.u003c/pu003e u003cpu003e* What makes memories stick?u003c/pu003e u003cpu003e* What is more important, peripheral or central vision?u003c/pu003e u003cpu003e* Can you predict the types of errors people will make?u003c/pu003e u003cpu003e* What is the limit to someone's social circle?u003c/pu003e u003cpu003e* What line length for text is best?u003c/pu003e u003cpu003e* Are some fonts better than others?u003c/pu003e u003cpu003eThese are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.u003c/pu003e
