This Is Marketing

Mike Michalowicz

Money. What if you never had to worry about it again?In the follow-up to his international bestseller Profit First, entrepreneur and money expert Mike Michalowicz reveals how to achieve financial freedom by working with your natural habits rather than trying to change them. His Profit First model has already helped over a million businesses and entrepreneurs achieve financial i...

Joe O'connor / Jared Lindzon

An impassioned--and data-driven--case for a four-day workweek. The five-day workweek is a pillar of modern life, but it isn't backed by science, ancient wisdom, or divine decree. It's simply a relic of the industrial age--and it's time for an upgrade. What if we could accomplish more while working fewer days? A shortened workweek once seemed like a radical idea. Today, it's emb...

Nieto-Rodriguez, Antonio

Rewire your organization--and your leadership--for a world driven by projects. It's time to stop treating projects as side work. In the age of constant transformation, projects are the primary way organizations create value and accelerate innovation. In this new paradigm--the project economy--traditional agile approaches are no longer enough. The next evolution is the project-d...

Mark Tigchelaar / Oscar De Bos

The international publishing phenomenon that teaches you how to be more productive and recharge your brain in a world that seems designed to distract you at every turn.The ongoing battle for our attention is one of the biggest challenges we face. Overflowing inboxes, colleagues at your desk with endless questions, and most importantly, a digital world that is dominating your li...

Murphy, Mark

A New York Times-bestselling author shows you how to build the most successful team The conventional wisdom is wrong about how great teams are built. Great teams worry less about cohesion and more about assembling the right group of people with complementary talents and personalities. No amount of teambuilding, trust, or cohesion can overcome having the wrong mix of people in ...

Phil Le-Brun / Jana Werner

Drive lasting change with a new, nimbler organization focused on continuous change. Our organizations are stuck. We talk about agility but find ourselves bogged down in bureaucracy. We aspire to innovate but run into systems built to prevent mistakes, not spark breakthroughs. We need to learn and adapt, but we're operating with an outdated playbook built for efficiency and cont...

Godin, Seth

Si vives en este mundo lo sabes de sobra: cada día más personas se hartan de su trabajo y deciden abandonarlo. La precariedad laboral y la inestabilidad económica son cada vez más evidentes, y los trabajadores que no dimiten de su puesto son despedidos por protestar.«Que os den», se oye a uno y otro lado.Pero esto no tiene por qué ser así: profesionales y empresarios estamos co...

Godin, Seth

Durante generaciones los empresarios, políticos y expertos en marketing han articulado sus mensajes hacia la masa y han establecido lo que le debía gustar y lo que tenía que comprar. El mercado de masas era, hasta hace poco, sinónimo de ventas y beneficios. Pero la realidad hoy es otra: el mundo tiene más información, más opciones, más libertad y las posibilidades de compra se...

Godin, Seth

There used to be two teams in every workplace: management and labor. Now there's a third team: the linchpins. These people figure out what to do when there's no rule book, and they are essential building blocks of great organizations. ...

Godin, Seth

El mundo está cambiando de forma vertiginosa y, con este, las reglas del marketing. Las cuatro Pes y las viejas prácticas han dejado de funcionar por una sencilla razón: la saturación de los medios y de la mente del consumidor. Para que nuestro producto no se vuelva invisible en esta nebulosa de opciones debemos hacerlo extraordinario, diferenciarlo. Y nada más extraordinario y...

Godin, Seth

Un enfoque innovador sobre el marketing, las ventas y la publicidadEl marketing lleva tanto tiempo entre nosotros que lo damos por hecho. Como el pez que no entiende el agua en el que vive, no vemos lo que realmente está pasando y no nos damos cuenta de cómo nos está cambiando. Ha llegado la hora de hacer algo más. De mejorar las cosas. De provocar el cambio que te gustaría ver...

Godin, Seth

u003cbu003eAn urgent manifesto for teams and leaders facing unprecedented challenges, from the bestselling author of u003ciu003eLinchpinu003c/iu003e and u003ciu003eTribesu003c/iu003eu003c/bu003eu003cbru003eu003cbru003eWhat if we could create the best job someone ever had? What if we had that job?u003cbru003eu003cbru003eThe workplace has undergone a massive shift. Remote work an...

Robert T. Kiyosaki

April of 2022 marks a 25-year milestone for the personal finance classic Rich Dad Poor Dad that still ranks as the #1 Personal Finance book of all time. And although 25 years have passed since Rich Dad Poor Dad was first published,readers will find that very little in the book itself has changed -- and forgood reason. While so much in our world is changing a high speed, the les...

Timothy Ferriss

Forget the old concept of retirement and the rest of the deferred-life plan-there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, or earning a monthly five-figure income with zero management, The 4-Hour Workweek is the blueprint. This step-by-step guide to lu...