Building a Storybrand: Clarify Your Message So Customers Will Listen

Guidara, Will

From the New York Times bestselling author, former co-owner of the #1 restaurant in the world, and co-producer of the Emmy Award-winning series The Bear comes the much-awaited interactive guide to putting the principles of Unreasonable Hospitality into action in your organization.With over one million copies sold to date, Will Guidara's book Unreasonable Hospitality issued a co...

Ryan Roslansky / Aneesh Raman

Work is changing for everyone, everywhere. Standing still isn't an option. Ryan Roslansky and Aneesh Raman, CEO and Chief Economic Opportunity Officer at LinkedIn, show you how to take control of this moment with clarity and confidence. The future of work is not a distant horizon. It is being built right now. While some of us are experimenting and adapting with AI, most of us a...

Mike Michalowicz

Money. What if you never had to worry about it again?In the follow-up to his international bestseller Profit First, entrepreneur and money expert Mike Michalowicz reveals how to achieve financial freedom by working with your natural habits rather than trying to change them. His Profit First model has already helped over a million businesses and entrepreneurs achieve financial i...

Joe O'connor / Jared Lindzon

An impassioned--and data-driven--case for a four-day workweek. The five-day workweek is a pillar of modern life, but it isn't backed by science, ancient wisdom, or divine decree. It's simply a relic of the industrial age--and it's time for an upgrade. What if we could accomplish more while working fewer days? A shortened workweek once seemed like a radical idea. Today, it's emb...

Nieto-Rodriguez, Antonio

Rewire your organization--and your leadership--for a world driven by projects. It's time to stop treating projects as side work. In the age of constant transformation, projects are the primary way organizations create value and accelerate innovation. In this new paradigm--the project economy--traditional agile approaches are no longer enough. The next evolution is the project-d...

Pine, B. Joseph

From the author who defined the Experience Economy comes the next big shift: the Transformation Economy. A fundamental economic shift is emerging. Goods, services--even memorable experiences--are no longer enough to attract and keep your customers. Customers are clamoring to change, eager to reach their aspirations and to become better versions of themselves. Welcome to the Tra...

Donald Miller

En StoryBrand 2.0 Edición actualizada, Donald Miller, autor best seller del New York Times, enseña a vendedores y empresarios la forma de utilizar su sistema totalmente revisado de los siete elementos universales de las historias poderosas para mejorar de manera drástica la forma en que conectan con los clientes y hacen crecer sus negocios.Si utilizas las palabras equivocadas p...

Donald Miller

Cuando se trata de autenticidad, ¿siempre vale la pena el riesgo de ser completamente tú mismo? Del autor de Blue Like Jazz llega el bestseller del New York Times Tú no eres perfecto, el viaje de Donald Miller para descubrir las claves de una relación saludable y descubrir que también están en el corazón de construir una familia sana, una carrera exitosa y una comunidad confiab...

Donald Miller

Lleno de anecdotas hermosas, hilarantes y conmovedoras, Un largo camino de mil anos relata la oportunidad de un hombre de editar su vida como si fuera un personaje de una pelicula.Algunos anos despues de haber escrito un libro con sus memorias, el que se convirtio en un exito de ventas, Donald Miller cayo en una profunda depresion y paso varios meses durmiendo y evitando a su e...

Donald Miller

Since the original publication of Building A Storybrand, over one million business leaders have discovered Donald Miller's powerful Storybrand Framework and they are making millions. Now, the classic resource for connecting with customers has been fully revised and updated, making it even more powerful to prepare you for today's challenges.If you use the wrong words to talk ab...

Donald Miller

«Si buscabas un plan sencillo y probado para hacer crecer tu negocio, ahora lo tienes en tus manos». --LEWIS HOWES, autor de La escuela de la grandeza Bestseller del Wall Street Journal. Dirigir un negocio suele alejarse mucho de lo que nos imaginamos al emprender. Creemos que lo más difícil es dar el primer paso y empezar a vender, pero nadie nos advierte que la mayoría de las...

Donald Miller

Tras Hermanos de sangre y The Pacific, Los amos del aire es el libro que ha inspirado la nueva serie de Steven Spielberg y Tom Hanks para Apple TV. Los amos del aire es la historia personal de los bombarderos aliados que en la Segunda Guerra Mundial golpearon con su carga letal el mismísimo corazón del Tercer Reich. Combinando el poder del rigor histórico con la fuerza narrati...