- Editorial:
- FOR DUMMIES
- Año de edición:
- 2011
- Materia:
- Negocios y administración
- ISBN:
- 978-1-118-11336-3
- Páginas:
- 304
BRAINFLUENCE
100 WAYS TO PERSUADE AND CONVINCE CONSUMERS WITH NEUROMARKETING
ROGER DOOLEY
u003cbu003ePractical techniques for applying neuroscience and behavior research to attract new customersu003c/bu003e u003cpu003eu003ciu003eBrainfluenceu003c/iu003e explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums.u003c/pu003e u003cpu003eThis scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. u003ciu003eBrainfluenceu003c/iu003e offers short, easy-to-digest ideas that can be accessed in any order.u003c/pu003e u003culu003e u003cliu003eDiscover ways for brands and products to form emotional bonds with customersu003c/liu003e u003cliu003eIncludes ideas for small businesses and non-profitsu003c/liu003e u003cliu003eRoger Dooley is the creator and publisher of u003ciu003eNeuromarketing,u003c/iu003e the most popular blog on using brain and behavior research in marketing, advertising, and salesu003c/liu003e u003c/ulu003e u003cpu003eu003ciu003eBrainfluenceu003c/iu003e delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.u003c/pu003e
