Strengths Based Selling
Tony Rutigliano / Brian Brim
Strengths Based Selling explains talent and how to identify and maximize it, and then covers the basic steps of the selling process, including prospecting/cold calling, assessing opportunity, identifying solutions, building advocacy, negotiating, closing, and servicing/retaining/growing. Thus, the reader can take the web-based Clifton StrengthsFinder Assessment (access code inc...
Sinopsis
Strengths Based Selling explains talent and how to identify and maximize it, and then covers the basic steps of the selling process, including prospecting/cold calling, assessing opportunity, identifying solutions, building advocacy, negotiating, closing, and servicing/retaining/growing. Thus, the reader can take the web-based Clifton StrengthsFinder Assessment (access code included), discover his or her own unique strengths, learn to apply them to sales, and formulate strategies to triangulate individual talent and job role.
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