u003cpu003eu003cbu003eA beautifully illustrated visual and cultural history of the color red throughout the agesu003c/bu003eu003c/pu003eu003cpu003eThe color red has represented many things, from the life force and the divine to love, lust, and anger. Up through the Middle Ages, red held a place of privilege in the Western world. For many cultures, red was not just one color of many but rather the u003ciu003eonlyu003c/iu003e color worthy enough to be used for social purposes. In some languages, the word for red was the same as the word for color. The first color developed for painting and dying, red became associated in antiquity with war, wealth, and power. In the medieval period, red held both religious significance, as the color of the blood of Christ and the fires of Hell, and secular meaning, as a symbol of love, glory, and beauty. Yet during the Protestant Reformation, red began to decline in status. Viewed as indecent and immoral and linked to luxury and the excesses of the Catholic Church, red fell out of favor. After the French Revolution, red gained new respect as the color of progressive movements and radical left-wing politics.u003c/pu003eu003cpu003eIn this beautifully illustrated book, Michel Pastoureau, the acclaimed author of u003ciu003eBlueu003c/iu003e, u003ciu003eBlacku003c/iu003e, and u003ciu003eGreenu003c/iu003e, now masterfully navigates centuries of symbolism and complex meanings to present the fascinating and sometimes controversial history of the color red. Pastoureau illuminates red's evolution through a diverse selection of captivating images, including the cave paintings of Lascaux, the works of Renaissance masters, and the modern paintings and stained glass of Mark Rothko and Josef Albers.u003c/pu003e