- Editorial:
- KOGAN PAGE
- Año de edición:
- 2019
- Materia:
- Economía
- ISBN:
- 978-0-7494-8416-3
- Páginas:
- 224
BLOCKCHAIN BABEL
THE CRYPTO CRAZE AND THE CHALLENGE TO BUSINESS
IGOR PEJIC
u003cpu003eu003cbu003eWINNER: u003c/bu003e Independent Press Award 2020 - Technology Category u003cpu003eBlockchain is the technology behind bitcoin and other crypto-currencies. According to Santander, it could save financial institutions $15-20bn a year from 2022 onward. Most experts see an unprecedented potential, but many banks, payment processors and credit card companies fret that bitcoin entrepreneurs could cast a pall over their core business. Whatever the position of blockchain, many voices are shouting from different angles, creating a cacophony of confusion including tech-evangelists, anarcho-libertarians and industry experts. But while everybody in IT and banking seems to have an opinion on the blockchain, there is little systematic research, no strategic analysis. u003cbu003eu003ciu003eBlockchain Babelu003c/iu003eu003c/bu003e is the ultimate guide to the most disruptive technology to have entered the finance industry in recent years. u003cpu003eu003cbu003eu003ciu003eBlockchain Babelu003c/iu003e u003c/bu003elooks at blockchain alongside innovation diffusion, competitive dynamics and management strategy. Shortlisted as one of the three best business book proposals by McKinsey and the u003ciu003eFinancial Timesu003c/iu003e for the Bracken Bower Prize in 2016, this is a must-read for business leaders and aspiring leaders wanting to grasp blockchain and put it into context and understand the practical implications it may have.u003c/pu003e
