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  • INTRODUCTION TO NEUROMARKETING & CONSUMER NEUROSCIENCE
    INTRODUCTION TO NEUROMARKETING & CONSUMER NEUROSCIENCE
    THOMAS ZOEGA RAMSOY
    How do we make decisions on what to buy and what to pay for it? Why are we affected by brands and pricing when making our choices or just experiencing something? Traditional approaches to such questions have relied on the behavioural and social sciences. However, today we see a dramatic shift in our understanding of consumption behaviours. Recent advances in modern neuroscience...
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