The bestselling classic that launched 10,000 startups and new corporate ventures - u003ciu003eThe Four Steps to the Epiphanyu003c/iu003e is one of the most influential and practical business books of all time.u003cbru003eu003ciu003eThe Four Steps to the Epiphanyu003c/iu003e launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them.u003cbru003eu003cbru003eThe book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture. u003cbru003eRather than blindly execute a plan, u003ciu003eThe Four Stepsu003c/iu003e helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book.u003cbru003eu003cbru003ePacked with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success.u003cbru003eIf your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing and business development you need Tu003ciu003ehe Four Steps to the Epiphanyu003c/iu003e.u003cbru003eEssential reading for anyone starting something new. u003cbru003e u003cbru003e u003cbru003e u003ciu003eThe Four Steps to the Epiphany u003c/iu003e was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.
