ERIC ENGE / STEPHAN SPENCER / JESSIE STRICCHIOLA
u003cpu003eThree acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscapeu003c/pu003e u003cpu003eNovices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.u003c/pu003e u003culu003e u003cliu003eComprehend SEO's many intricacies and complexitiesu003c/liu003e u003cliu003eExplore the underlying theory and inner workings of search enginesu003c/liu003e u003cliu003eUnderstand the role of social media, user data, and linksu003c/liu003e u003cliu003eDiscover tools to track results and measure successu003c/liu003e u003cliu003eExamine the effects of Google's Panda and Penguin algorithmsu003c/liu003e u003cliu003eConsider opportunities in mobile, local, and vertical SEOu003c/liu003e u003cliu003eBuild a competent SEO team with defined rolesu003c/liu003e u003cliu003eGlimpse the future of search and the SEO industryu003c/liu003e u003c/ulu003e u003cpu003eVisit the book website (http://www.artofseobook.com) for FAQs and to post your own burning questions. You'll have access to special offers and discounts on various SEO tools and services. You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to bonuses@artofseobook.com.u003c/pu003e