QUANTUM MARKETING

QUANTUM MARKETING (Libro en papel)

MASTERING THE NEW MARKETING MINDSET FOR TOMORROW'S CONSUMERS

Q. 285
IVA incluido
No disponible
Editorial:
THOMAS NELSON
Año de edición:
ISBN:
978-1-4002-2395-4
Páginas:
240

u003cpu003eRaja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges marketers face to thrive in a modern business world that is changing with unprecedented speed and disruption.u003c/pu003e u003cpu003eAs technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination.u003c/pu003e u003cpu003eAs Chief Marketing Officer of Mastercard--one of the world's most recognizable and decorated brands--Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful.u003c/pu003e u003cpu003eReaders will:u003c/pu003e u003culu003e u003cliu003eUnderstand the evolution of marketing and how to be at the forefront of future change.u003c/liu003e u003cliu003eGet clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry.u003c/liu003e u003cliu003eAchieve breakthroughs in innovative thinking in order to compete in modern business.u003c/liu003e u003cliu003eGain perspective from top marketers across industries. u003c/liu003e u003c/ulu003e u003cpu003eQuantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what some of the smartest people in the discipline are doing to get ready for this dramatic shift, and what the new world will look like for companies, consumers, and society at large as the race to develop revolutionary marketing strategies reaches a whole new level.u003c/pu003e u003cpu003e u003c/pu003e