PHILIP KOTLER / ARMSTRONG, GARY
u003ciu003eFor Principles of Marketing courses that require a comprehensive text.u003c/iu003e u003cpu003e u003c/pu003e u003cpu003eu003cbu003eHelp readers learn how to create value through customer connections and engagementu003c/bu003eu003c/pu003e u003cpu003eIn a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. u003cbu003eu003ciu003ePrinciples of Marketingu003c/iu003eu003c/bu003e helps readers master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.u003c/pu003e u003cpu003e u003c/pu003e u003cpu003eThoroughly revised to reflect the major trends impacting contemporary marketing, the u003cbu003e17th Editionu003c/bu003e is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.u003c/pu003e u003cpu003e u003c/pu003e u003cpu003eu003cbu003eAlso available with MyLab Marketingu003c/bu003eu003c/pu003e u003cpu003eMyLab(tm) Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.u003c/pu003e u003cpu003eu003cbru003eu003c/pu003e u003cpu003eu003c/pu003e u003cpu003eu003cbu003eNote:u003c/bu003e You are purchasing a standalone product; MyLab Marketing does not come packaged with this content. Students, if interested in purchasing this title with MyLab Marketing, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.u003c/pu003e u003cbru003e u003cpu003eIf you would like to purchase both the physical text and MyLab Marketing, search for:u003c/pu003e u003cpu003eu003c/pu003e u003cbu003eu003cbru003eu003c/bu003e 0134642317 / 9780134642314 u003ciu003ePrinciples of Marketing Plus MyLabu003c/iu003e u003cbu003eu003ciu003eu003cbu003eu003ciu003eMarketingu003c/iu003eu003c/bu003e with Pearson eText -- Access Card Packageu003c/iu003eu003c/bu003e u003cpu003e u003c/pu003e u003cpu003eu003cbu003ePackage consists of:u003c/bu003eu003c/pu003e u003culu003e u003cliu003eu003cbu003e013449251X / 9780134492513 u003ciu003ePrinciples of Marketingu003c/iu003eu003c/bu003eu003c/liu003e u003cliu003eu003cbu003e0134518284 / 9780134518282 u003ciu003eMyLabu003c/iu003eu003c/bu003e u003cbu003eu003ciu003eu003cbu003eu003ciu003eMarketingu003c/iu003eu003c/bu003e with Pearson eText -- Access Card -- for Principles of Marketingu003c/iu003eu003c/bu003eu003c/liu003e u003c/ulu003e u003cpu003e u003c/pu003e u003cpu003e u003c/pu003e