u003cbu003eu003cbu003e*A u003ciu003eWall Street Journal u003c/iu003eBusiness Bestseller*u003c/bu003e u003cpu003eu003cbu003e"A deeply reported and business-savvy chronicle of Tesla's wild ride." --Walter Isaacson, u003ciu003eNew York Times Book Reviewu003c/iu003eu003c/bu003e u003cpu003eu003cbu003eu003ciu003ePower Play u003c/iu003eis the riveting inside story of Elon Musk and Tesla's bid to build the world's greatest car--from award-winning u003ciu003eWall Street Journalu003c/iu003e tech and auto reporter Tim Higginsu003cbru003eu003c/bu003eu003c/bu003e u003cpu003eTesla is the envy of the automotive world. The first car company to be valued at $1 trillion, its electric vehicles can be found across the globe, coveted symbols of both wealth and virtue. The company's rise has elevated its CEO, the mercurial and charismatic Elon Musk, into a celebrity--not to mention making him the richest man in the world. u003cpu003eBut Tesla's success was far from guaranteed. Founded in the 2000s, the company was born from a simple but audacious vision: to create an electric car that could best any gas-guzzling competitor. Tesla wasn't the first company to try: Electric cars had been trotted out--and thrown on the scrap heap--by carmakers for more than a century. But where onlookers saw a history of failure, Musk and a small band of Silicon Valley engineers and entrepreneurs saw only opportunity. The car, they decided, was in need of disruption. So Tesla pitted itself against the biggest, fiercest business businesses in the world, setting out to make a car that was quicker, sexier, smoother, and cleaner than any on the road. u003cpu003e But as the saying goes, to make a small fortune in cars, start with a big fortune. Tesla would undergo a hellish fifteen years, beset by rivals, pressured by investors, hobbled by whistleblowers, buoyed by loyal supporters. Time and time again, Musk would find himself in the public crosshairs, threatening to bring the company he had initially funded largely with his own money to the brink of collapse. u003cpu003e u003ciu003eWall Street Journalu003c/iu003e tech and auto reporter Tim Higgins had a front-row seat for the drama: the pileups, wrestling for control, breakdowns, and, the unlikeliest outcome of all, success. A story of impossible wagers and unlikely triumphs, u003ciu003ePower Playu003c/iu003e is an exhilarating look at how a team of eccentrics and innovators beat the odds--and changed the future.
