u003cpu003eEffectively select, align and manage digital channels and operations using this second edition of the bestselling guide, u003cbu003eu003ciu003eDigital Marketing Strategyu003c/iu003eu003c/bu003e. This accessible, step-by-step framework enables the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives.u003c/pu003eu003cpu003e Ranging from social media, SEO, content marketing and user experience, to customer loyalty, automation and personalization, this edition features cutting edge updates on marketing automation, messaging and email, online and offline integration, the power of technologies such as AI, plus new data protection and privacy strategies. Accompanied by downloadable templates and resources, u003cbu003eu003ciu003eDigital Marketing Strategyu003c/iu003eu003c/bu003e is an ideal road map for any marketer to streamline a digital marketing strategy for measurable, optimized results. Online resources include practical implementation guides spanning SEO, paid-search, email, lead-generation and more, as well as group activities, which will be regularly updated to equip readers as digital marketing continues to evolve.u003c/pu003e